press release
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january 20, 2016 - Nike
2016 NikeWomen Victory Tour
Press release available only in original language.
More than 200,000 #women worldwide conquered their first half marathon, 10k or Nike+ Training Club (NTC) challenge as part of the 2015 #nike Women’s Event Series. This year, #nike once again invites athletes of all levels to challenge themselves and experience the power of the global fitness community via a series of one-of-a-kind #running and training events – each part of the #nikewomenvictorytour and NikeWomen Weeks around the globe.
Inspired by #nike, the winged goddess of victory, the #nikewomenvictorytour is the largest women’s event series in the world. Moreover, it celebrates personal victories through #sport, inspiring athletes to push themselves and be Better For It. The tour kicks off March 13 in Nagoya, Japan, and comprises 10k to marathon Nike+ Run Club (NRC) Races, five-hour-long NTC Tour training experiences and unique NRC and NTC events. The 2016 tour runs through September and stops in cities around the world, including Rio de Janeiro, Shanghai and Los Angeles, the site of Joan Benoit Samuelson’s milestone victory in 1984, when the women’s marathon became an Olympic event.
Each NRC Race will feature a range of exclusive experiences, from new courses and runner services (such as access to NRC Coaches, bra fitting and product trialing) to athlete interactions and local cultural connections. Meanwhile, NTC Tour stops will feature high-energy training sessions led by #nike Master Trainers (with workouts ranging from Nike+ Training Club and yoga to spinning and boxing), inviting athletes to try new and exciting fitness programs. Tour cities not hosting NRC Races or NTC Tour stops will invite #women to experience unique #running or training events with #nike Master Trainers, NRC Coaches or elite athletes. Registration opens January 29 for most cities.
Participants are invited to kick-start their #nikewomenvictorytour prep with NikeWomen Week events, taking place in select cities worldwide January 25-29. NikeWomen Week offers Nike+ members programming to help them be Better For It in 2016, including live NTC and NRC sessions with #nike Master Trainers and NRC Coaches.
To further fuel their journey towards NikeWomen Week and #nikewomenvictorytour – and continue it afterwards – athletes everywhere can access the Nike+ #running App, sign up for a Nike+ Run Club and employ the NTC App.
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