Press Release
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march 15, 2016 - Nissan
Nissan partners with sport science experts to launch the first ‘Excitement Index’
- Nissan, the official global automotive &35;sponsor of the UEFA Champions League, have partnered with Loughborough University to launch the first &35;nissan Excitement Index
- The &35;nissan Excitement Index will explore the science behind what excites football fans, including experiments on fans at UEFA Champions League matches
- Data from experiments will determine a scientific formula for the most exciting football match
- Follows a Nissan* survey of over 5,000 Europeans who voted watching football as the activity that gets them most excited
PARIS, MARCH 15, 2016 - &35;nissan - the official global automotive &35;sponsor of the UEFA Champions League - today announce their partnership with leading &35;sport science institution Loughborough University, to develop the very first &35;nissan Excitement Index.
The &35;nissan Excitement Index aims to explore and understand the science behind football fan excitement, and uncover some of the factors which make up an exciting football match, in the build up to this year’s UEFA Champions League Final in Milan.
A team of Loughborough scientists will analyse physiological and contextual data from live ‘excitement experiments’ conducted on football fans at UEFA Champions League matches across Europe. Experts will then analyse this combined index of data, including heart rate, breathing rate and electrodermal activity, in order to establish some of the elements that make for a truly exciting fan experience.
Jean-Pierre Diernaz, Vice President for Marketing at &35;nissan Europe said; “Excitement is at the heart of everything we do at &35;nissan, which is one of the main reasons we are proud to &35;sponsor the most exciting football tournament in the world, the UEFA Champions League.”
Using data initially collated at UEFA Champions League matches during the Round of 16 knockout stage, &35;nissan and Loughborough will develop a scientific formula that demonstrates key elements that make for the most exciting type of football match. The research will then continue right through until the end of the season, culminating at the most exciting game of all – the UEFA Champions League Final in Milan.
“To date no one has found the scientific formula for excitement, and we want to lead the way into exploring and understanding this, starting with football fans. By partnering with the experts at Loughborough University we hope to find out what gets football fans most excited and use this intel to facilitate the most thrilling experience possible through our sponsorship of the UEFA Champions League.” Diernaz added.
Dr. Dale Esliger from Loughborough University commented: “Every football supporter across Europe probably has a sense of what makes a UEFA Champions League match exciting – star players, goals, big saves or penalties.
“What we plan to do here at the School of &35;sport, Exercise and Health Sciences at Loughborough University, is use our expertise in &35;sport and physiological sensors to help quantify the physiological responses of football supporters to these key time points during matches. Data from such sensors will help us determine some of the key ingredients that make an exciting match.”
The Excitement Index follows a survey commissioned by Nissan* which revealed Europeans get more excited about watching football than they do compared to other past times such as spending time with their family and having sex.
-ENDS-
NOTES TO EDITOR:
Additional Nissan* Excitement Index survey results:
- 55% of Europeans say watching football gets them more excited than having sex (52%)
- Participants ranked Lionel Messi (69%) the most exciting football player to watch, closely followed by his rival Cristiano Ronaldo (53%) then team mate Neymar Jr (31%)
- Europeans also named the three most exciting football teams are FC Barcelona (64%), Real Madrid (60%) and Bayern Munich (41%)
- Almost three quarters (73%) of Europeans also rated the UEFA Champions League final as the most exciting annual sporting &35;event to watch
Nissan is focused on bringing innovation and excitement to everyone, be that at a UEFA Champions League match or developing intelligent mobility technologies that will define tomorrow. &35;nissan is making exciting advances in technology, engineering and styling which is propelling it towards a future where: Its crossovers are not just practical…but aspirational, its electric vehicle solutions are not just clean… but smart, its Piloted Drive technologies are not just futuristic…but intelligent. This is demonstrated in the world’s best-selling electric vehicle, the &35;nissan LEAF, and &35;nissan GT-R supercar.
*Survey of over 5,000 European consumers conducted by Norstat Ltd. on behalf of &35;nissan Europe in February 2016 (UK, Germany, France, Italy and Spain).
FOR FURTHER INFORMATION PLEASE CONTACT:
Sara Jenkins, Corporate Communications, &35;nissan Europe
Telephone: +41 218225913
Email: sjenkins@nissan-europe.com
Nicola Hanley, Ketchum Ltd Hollie Mellia, Ketchum Ltd
nicola.hanley@ketchum.com hollie.mellia@ketchum.com
About &35;nissan in Sport
The UEFA Champions League partnership – Nissan’s largest sponsorship deal – is another example of Nissan’s dedication and growth in global sports which also includes the International Cricket Council (ICC), &35;nissan Brazil’s proud sponsorship of the Rio 2016
Olympic and Paralympic Games, Team Brazil and Brazil Paralympic Delegation, official
sponsorship of the Colombia and Mexico Olympic Teams in their respective regions, Team
GB and Paralympics GB in the UK, Orange Africa Cup of Nations 2013 and 2015, NCAA Football, Canadian Football League, corporate partner for Heisman Trust/Heisman Trophy and the official global automotive partner of City Football Group. &35;nissan has a number of
sporting ambassadors including Olympic and Paralympic Gold Medallists Usain Bolt, Sir Chris Hoy and Richard Whitehead, Brazilian Olympians Jovane Guissone and Vitor Felipe as well as footballers Andrés Iniesta, Thiago Silva, Yaya Touré and Max Meyer. For more information on our products, services and commitment to sustainable mobility, visit our website at http://www.nissan-global.com/EN/
About &35;nissan in Europe
Nissan has one of the most comprehensive European presences of any overseas manufacturer, employing more than 14,500 staff across locally-based design, research & development, manufacturing, logistics and sales & marketing operations. Last year &35;nissan plants in the UK, Spain and Russia produced more than 635,000 vehicles including mini-
MPVs, award-winning crossovers, SUVs, commercial vehicles and the &35;nissan LEAF, the world’s most popular Electric Vehicle with 97% performance satisfaction and 95% of customers willing to recommend the car to friends. &35;nissan now offers 24 diverse and innovative products for sale in Europe today, and is positioned to become the number one Asian brand in Europe.
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