Press release
21KB
march 24, 2016 - Nike
Hiroshi fujiwara’s nike air max ld-zero h
Press release available only in original language.
In March 2016, HTM celebrates #airmax, adding new dimension to the elusive collaborative line. For the first time, Hiroshi Fujiwara has crafted a model that reflects his contribution to the longstanding partnership. Here, the designer breaks down the #nike #airmax #ldzeroh.
On mining the archives… I wanted to create something that would resonate with people who are interested in classic styles.
On bringing the past to the present... I love searching through the #nike archives. On a recent visit, I happened to come across the #nike Boston, which was a predecessor to the LD-1000. I thought it would be really interesting to combine that silhouette with the latest technologies available today. Performance technologies are amazing to work with, so I paired the Boston upper with the #airmax 2014 platform
On the aesthetic… I experimented quite a bit with materials before landing on nylon and suede. Those materials, along with the blue color, give the shoe a classic aesthetic.
The #nike #airmax #ldzeroh is available March 19 at nike.com/airmax and on #airmax Day at select retailers.
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