Press release
90KB
april 21, 2016 - Mercedes-Benz
Mercedes-Benz Vans: New 360-degree campaign: For Roger Federer, the V-Class is the perfect family car
Mercedes-Benz Vans launches a new 360-degree campaign for the V-Class with a TV and online spot, dealer marketing activities as well as classic print and online advertising. The campaign features the Swiss tennis professional and father of two sets of twins #rogerfederer, his family and their new cuddly companion Vuddi. The campaign will be launched in May in Germany and at the end of April in Switzerland."We are delighted that #rogerfederer is starring in our new V-Class campaign. The tennis star and our #mpv make an ideal mixed double", says Nicolai Berger, Head of Marketing Communication and Product Information Mercedes-Benz Vans. "For athletic fathers such as #rogerfederer, who attach importance to ample space, high safety standards and stylish design, the V-Class is the perfect family car."An online spot, directed by Kay Kienzler and produced by Film Deluxe, is the centrepiece of the 360-degree campaign. It depicts the Federer family on the road in the V-Class. While playing can knockdown at a funfair, Roger throws a good ball and unexpectedly wins the main prize – a furry, cuddly monster called Vuddi. Brought to life, Vuddi wins the hearts of the family as well as a seat in the #mpv. The name Vuddi is made up from "V-Class" and "buddy". The spot can be watched online at: https://youtu.be/VhVrkywb6FE.
The new V-Class campaign was developed with the Hamburg-based creative agency Lukas Lindeman Rosinski (LLR), which acts as the lead agency both on the international budget of Mercedes-Benz Vans and also for the German market.
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