Press release
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june 25, 2016 - Adidas
adidas Consortium x Barneys Exclusive – Stan Smith & Barneys
Barneys New York, the luxury specialty retailer, and #adidas are pleased to announce an exclusive collaboration of the famed #stansmith and Superstar sneakers. The iconic American retailer, which was founded in New York in 1923, has a rich history of collaborations with #adidas, and this time has stepped up to strip-down the Stan Smiths and Superstars, two sneakers with New York histories of their very own.
In 1965, #adidas introduced the first all-leather performance tennis shoe--a model that would later come to bear Stan Smith's name. In 1971, Smith won his first major, the men's singles title at the US Open, New York's annual tennis tournament held in Queens, NY. For this collaboration, #barneys New York reduce the upper on Stan's signature model to its most minimal, leaving it unlined and using a premium leather for the upper with perforated stripes. Using luxury material and precise design, #barneys New York achieved a stark clarity in their reinterpretation of the sneaker.
At a similar time to Stan's success, a basketball revolution was taking place in New York. The city began dominating the professional game, while outdoors, the courts of Rucker Park, Harlem became the established battleground upon which future basketball talents cut their teeth. The early 1970s are remembered as the city's basketball golden age, and if there is one shoe synonymous with this period it is the #adidas Superstar. #barneys New York gives the Superstar a similarly reconstructive treatment, toning down some of the shoe's traditional embellishments and keeping the unmistakable rubber shell toes.
Sports footwear is fundamentally functional, while #fashion seeks to push the vanguard, experimenting nearer the extremes of popular taste. Over the years, #fashion has embraced casual footwear to a greater and greater extent. Both the #stansmith and Superstar have reestablished themselves as the no-nonsense, casual shoes of choice, and #barneys New York's stark minimalism pushes two uniform sneakers to their exposed extreme. The #stansmith and Superstar sneakers will be available at all #barneys New York locations, and onBarneys.com. For additional information, please check out TheWindow.Barneys.com.
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