Cookie Consent by Free Privacy Policy website adidas Day One Autumn/Winter 2016
october 14, 2016 - Adidas

adidas Day One Autumn/Winter 2016

Premium capsule collection explores #adidas DNA

Autumn/Winter 2016 focus: #running and outdoor

Classic pieces with a lifestyle intention

Essential pieces for the life of a modern nomad

(Portland, Ore.), (Oct 12th) – For Autumn/Winter 2016, #adidas introduces Day One, a #premiumcapsulecollection that will explore, elevate, and celebrate a new facet of the #adidas DNA. Informed and considered, Day One resides at the intersection of sports and leisure, placing adidas’ performance expertise in a lifestyle context. Each piece is executed with the key elements of style, attitude, innovation, and confidence. The debut range zooms in on #running and outdoor, two categories that have been central to the innovations-driven German sportswear label for decades.

Change begins on Day One. That is the premise of this season’s #running and outdoor offering, which utilises some of the most forward-thinking #adidas technologies in a streamlined aesthetic. These are classic clothes with a lifestyle intention that speak to the dynamic, fast-changing needs of a modern nomad. Executed entirely in a palette of blacks, greys, olives, and camouflage, the collection can be seamlessly integrated into a wearer’s daily repertoire.

The #running range yields #sport apparel essentials and exclusive #adidas footwear offerings. Constructed of a singular quilted fabric made in Japan, the Ultralight Jacket is imagined as autumn’s ultimate zip-up with utility pockets, 2-way zips, reflective 3-stripe details, and #adidas Climalite technology. The Utility Jacket is a minimalist re-envisioning of the city slicker’s parka, composed of a breakthrough, laminated woven fabric and complete with storm cuffs, storm-proof closures, and adjustable elements. The Tech Bomber is triple-layer insulation in a functional rib fabric that promises lightweight warmth and breathability. Other essentials—from the Camo Tee and Leggings to the Waffle Crew—provide the backbone of a runner’s wardrobe. When it comes to footwear, the Ado Pure Boost ZG comes zooming into the future featuring a Prime Knit camouflage upper and Pure Boost tooling.

The outdoor collection, meanwhile, offers more substantial outerwear and the season’s quintessential hiking boot. The rainproof, windproof Gore Parka is a superlative outdoor-intended coat featuring uniquely thoughtful details, like a touch-sensitive iPhone pocket, as well as articulated sleeves and adjustable, storm-proof elements. The Storm Shell is a modern anorak boasting refined design details like a dropped back hem and a transparent front pocket for an iPad or documents. The Utility Vest is a slick, tailored take on the outdoorsman’s essential, offering lightweight Primaloft padding, storm pockets, and an adjustable hem.

Sophisticated, refined, and innovative, Day One heralds the future of #adidas lifestyle. The #running collection drops in Ocotber 2016, and the outdoor range arrives in November. Available on #adidas.com and retailers worldwide.