Press release
3KB
october 30, 2016 - Nike
Igniting footwear design innovation for athletes of all abilities
Today, #nike announced the #nike Ease Challenge, which invites designers, engineers, makers and innovators to advance and reinvent footwear design for athletes of all abilities. The $50,000 challenge continues Nike’s leadership in driving footwear innovations that help all athletes to live more active and independent lives.
Nike’s mission is to bring inspiration and innovation to every athlete* (*If you have a body you’re an athlete). The #nike Ease Challenge embodies that mission by calling on a broader community of innovators who share Nike’s commitment to elevate athletes at all levels – from the elite to the everyday. The challenge is intended to build upon the advancements of Nike’s array of innovative designs – such as #nike #hyperadapt 1.0, #nike #flyease, #nike #airrift, #nike #sockdart and more – that help #people more easily put on, secure and take off their shoes.
“Nike is driven by a competitive spirit that drives us to do the seemingly impossible for our athletes,” said Mark Parker, Chairman, President and CEO of #nike, Inc. “Today, we are working with others who share our passion for removing barriers through breakthrough innovation. I can’t wait to see what powerful ideas come out of this challenge.”
A SAMPLING OF ALTERNATIVE ENTRY SYSTEMS IN #nike HISTORY
Nike #zoomlebronsoldier8 #flyease (2015)
Nike #hyperadapt (2016)
Nike #zoomlebronsoldier10 (2016)
Nike #free40 (2005)
Nike #shoxstunner (2002)
Nike #airrift (1996)
Nike #sockdart (2002)
Nike #airkukini (2005)
The #nike Ease Challenge is officially open today, with a submission deadline of December 15, 2016. Three finalists will be selected at the end of March 2017 and invited to #nike World Headquarters in Beaverton, Oregon. Finalists will present their designs to a panel of #nike leaders and athletes, with a winner selected in April 2017.
To apply or for additional details, go to www.NikeEaseChallenge.com.
Nike Air Kukini 2005 2 63192
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Nike Air Kukini 2005 63191
3200x1800, 780KB
Nike Air Rift 1996 1 63193
3200x1800, 842KB
Nike Air Rift 1996 2 63194
3200x1800, 2MB
Nike Free 4.0 2005 1 63195
3200x1800, 892KB
Nike Free 4.0 2005 2 63197
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Nike Hyperadapt 2016 1 63196
3200x1800, 936KB
Nike Hyperadapt 2016 2 63198
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Nike Shox Stunner 2002 1 63205
3200x1800, 744KB
Nike Shox Stunner 2002 2 63206
3200x1800, 1MB
Nike Sock Dart 2002 1 63199
3200x1800, 966KB
Nike Sock Dart 2002 2 63200
3200x1800, 2MB
Nike Zoom LeBron Solider 10 1 63201
3200x1800, 1MB
Nike Zoom LeBron Solider 10 2 63202
3200x1800, 2MB
Nike Zoom Soldier 8 FLYEASE 2015 1 63203
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Nike Zoom Soldier 8 FLYEASE 2015 2 63204
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