Press release
3KB
november 05, 2016 - Nike
Hometown pride: Lebron 13 low "i promise" shoe
The #lebron13 launched last fall in Akron, Ohio with a goal bigger than simply introducing a shoe.
LeBron made it clear at that launch: he wanted to engage his hometown in a mission of creativity and creation.
During the September 27, 2015 launch, 30 kids from The #lebronjames Family Foundation joined James for a #nike design workshop. They were asked to share their stories and offer their thoughts on what the phrases “I Promise” and “Strive for Greatness” mean to them. This discussion became the basis for a unique project: translating their words into drawings – and then into a single, brand-new shoe.
"To help #nike design a shoe is a once in a lifetime opportunity for our kids, and we are so excited about the end result because it represents their ideas and dreams," said Michele Campbell, Executive Director of the #lebronjames Family Foundation. "Through our program, we are showing these kids in Akron they can be anything they want to be if they work hard, and we are thankful that #nike is supporting that mission by creating unique opportunities like this shoe for them. We can't wait for #people to see it."
The result of that experience is now available in the form of the #lebron13 Low “I Promise.” Elements of the design include the “I Promise” baller band, fashioned as the heel pull tab, a hand-drawn “family graphic” on the inside of the tongue, and “Akron, Ohio 330” area code expressed on the shoe’s Zoom Air bag.
The shoe is available globally in limited quantities today, November 4. A portion of the proceeds from the shoe’s sale will go toward The LeBron Family Foundation.
849783 999 99 PREM 63732
1000x1000, 452KB
849783 999 B PREM 63729
1000x1000, 422KB
849783 999 C PREM 63733
1000x1000, 433KB
849783 999 D PREM 63731
1000x1000, 921KB
849783 999 E PREM 63730
1000x1000, 473KB
849783 999 F PREM 63728
1000x1000, 406KB
849783 999 G PREM 63727
1000x1000, 410KB
PRINT I PROMISE 63734
3400x2200, 513KB
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