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november 11, 2016 - Nike

Nike and Cristiano Ronaldo extend long-term relationship

In 2003, a young #cristianoronaldo signed with #nike. In the years since, he has worn more than 60 different #nike #mercurial boots, scoring goals, breaking records, and amassing trophies along the way. The successful partnership between #nike and Ronaldo will continue well into the future with a new, long-term contract.
“I have a great relationship with this brand, I have great friends here in the company,” says Ronaldo. “We work as a family too,” he adds. “This is my brand.”
Ronaldo is having yet another incredible year, for both club and country, and is unquestionably an icon of the game. He transcends football and is the most popular athlete on social media and the most famous athlete in the world.
Ronaldo’s extensive feedback and insights have helped Nike’s design team on numerous products, especially the #mercurial #superfly boots that he wears. His commitment to fitness has also informed Nike’s training products, while his style is regularly on display in #nike Sportswear. Notably, of all of the athletes in the #nike family, it was #cristianoronaldo who was the first to don the new HyperAdapt 1.0 shoes.
But Ronaldo will always be best known for the incredible goals he has scored in #nike #mercurial boots. A timeline highlighting many of those boots and moments appears below.


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