Press release
3KB
november 11, 2016 - Nike
Nike+ snkrs presents 12 soles
Basketball, more so than any other #sport, leaves an imprint on popular culture beyond the court. Since Nike’s entry into basketball — with the Bruin and Blazer in 1972 — the brand’s on-court footwear has sparked the imagination of athletes, artists, designers, musicians, skateboarders and many more.
With 12 Soles, #nike celebrates its wide-ranging impact on the game through a collection of silhouettes that define the past, present and future of basketball.
Some of these sneakers are inexorably linked to moments — through transcendent tournament runs or turns on the silver screen; and through collaborative interpretations and championship drives. Others are poised for roles in future memory, equipping today’s hardwood heroes and outfitting a new generation of street style icons.
Represented by the collection are several highlights of Nike’s basketball heritage: the #nike #airforce1 (through its latest iterations, the SF AF-1 and AF-1 Upstep Warrior), #nike Air Max 2 Uptempo, #nike Uptempo, #nike Uptempo 97 and #nike Air Foamposite Pro. These join some of Nike’s most impactful recent innovations: the #nike Kobe XI Elite Low, #nike Zoom KD 9, #nike Kyrie 2 and Air Jordan XXXI. Rounding out the assortment are three Jordan icons: the #airjordanixretro, #airjordanxiretroandairjordanxviretro.
The link between all the designs is an undeniable #sport DNA captured from a relentless focus on the needs of the athlete and an uncanny capacity to connect across cultures.
Sneakers within 12 Soles will be on display at the new #nike Soho store (529 Broadway), which opens this month. The shoes will be available beginning December 3 on Nike+ SNKRS, #nike.com and at select retailers.
12 Soles Hero Landscape 2 63790
3200x1587, 4MB
12-Soles Tile 63789
2618x3200, 2MB
12SolesGroup original
7148x10703, 3MB
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