Press release
3KB
january 30, 2017 - Nike
Nike and Jordan brand celebrate Serena's #23 victory
In celebration of Williams' history-making 23rd major title, NikeCourt and #jordanbrand present two color versions of the exclusive women's NikeCourt Flare. Both inspired by the colorblocking Air Jordan 1, one pays homage to the original 'Banned' Air Jordan 1 colors, while the second (a black and pink version) takes cues from Serena’s 2016 on-court attire in NYC. Both versions are adorned with the iconic Air Jordan Wings logo on the collar.
Additionally, the celebratory pack includes the AJ1 SW collaboration, complete with Serena’s personal logo on the tongue and heel.
The Air Jordan I is Williams’ favorite sneaker. Since 2004, the year she first signed with #nike, Serena has been lacing up the same beloved style for press conferences, celebratory galas, appearances and trips to training sessions. No matter the season, and no matter the latest record or ever-growing win total, her attachment to Michael Jordan's first signature shoe remains a constant.
Fittingly, it is also now available in her favorite colors: pink and black.
The NikeCourt x #jordanbrand commemorative box is adorned with Jordan's iconic Jumpman on the left lid and Williams' "SW" logo on the right. Beneath each lies graphics which underscore the two champions' shared athletic achievement. Under the Jumpman lies the number '23,' the symbolic tie between MJ and Serena. Additionally, six words (one for each of MJ's championships) — creative, determined, innovative, classic, performance and stylish — appear as reminder of both athletes' winning mindset. Beneath Williams' logo is a flowing pattern highlighting her career. It is intentionally unfinished, allowing for Serena's drive for continued success.
The SW x Air Jordan footwear collection launches January 28 at #nike Soho. Both colorways of the women’s NikeCourt Flare AJ1 release January 30 on SNKRS in the U.S., Western Europe and Japan. The Girls’ Air Jordan 1 Retro High SW is available January 30 from #nike.com in the U.S. only.
Nike.Serena Williams 23 Victory. SWxAJ Collection.surprise box 65899
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Nike.Serena Williams 23 Victory.AF1.NikeCourt Flare. pink.OG 65898
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Nike.Serena Williams 23 Victory.AF1.NikeCourt Flare.pink.pink 65901
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Nike.Serena Williams 23 Victory.AF1.NikeCourt Flare OG 65909
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Nike.Serena Williams 23 Victory.AF1 65900
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Nike.Serena Williams 23 Victory.in MJs words 65902
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Nike.Serena Williams 23 Victory.journey 65903
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Nike.Serena Williams 23 Victory.NikeCourt Flare.pink 65904
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Nike.Serena Williams 23 Victory.NikeCourt Flare pink.OG 65905
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Nike.Serena Williams 23 Victory.Surprise. 65906
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Nike.Serena Williams 23 Victory.Surprise 65908
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Nike.Serena Williams 23 Victory.SW.Air Jordan 1 Retro High 65907
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