Press release
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march 22, 2017 - Nike
Nike id celebrates past, present and future of air
Air Max Day isn’t just a way to pay homage to the past; it’s also a celebration of the future.
And on this, the 30th anniversary of the introduction of #airmax, NIKEiD allows commemorative customization of both via one of two silhouettes, the Flyknit #airmax 1 Ultra or #nike Air #vapormax (which launches at retail and NIKEiD on #airmaxday, March 26).
Inspired by the instant classic 3.26 #airmax 1 released on the inaugural #airmaxday in 2014, both styles feature nods to the OG #sport red colorway as well as a modern touch of Volt. Additionally, multicolor Flyknit uppers are available as an option for both silhouettes.
This year NIKEiD also introduces AIRMOJIs, a range of graphical icons which celebrating the heritage of Air — including the now iconic 3.26 graphic.
All the choices here celebrate the origins of #airmax on its 30th anniversary, bridge the gap to the future and salute past #airmax DNA with a modern twist; the future of fresh air.
The NIKEiD offering will be available for a limited time only on March 26 at #nike.com and select events across the globe.
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