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march 30, 2017 - Nike

Nike football launches the alpha menace elite led by the Russell Wilson Pe

Learn exactly what went into designing Nike’s lightest, most innovative — and surprising — football cleat straight from the lead footwear designer and star Seattle Seahawks quarterback. A limited release will be available for pre-order on March 27.
Nike’s latest cleat, the #alphamenace Elite, breaks a lot of rules, par for the course if you’re known as a menace. “In terms of cleats we’ve made before, this is our antagonist,” says Jeff Rasmussen, #nike Sr. Inline Innovator and the lead footwear designer for the #alphamenace Elite. “It has a dangerous, gritty vibe.”
That’s because the Menace was built for versatile, explosive and multidirectional players such as Russell Wilson. Russell provided key insight and was integrated in the design and development of the #alphamenace Elite and his Russell Wilson PE.

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