On August 4, 2017, #jordan Brand opens its first store in #seoul, Korea: Jordan Hongdae.
“The energy and passion we see for #sport and culture in cities across Korea gives us an opportunity to become a destination for athletes who want the perfect blend of performance and style,” says #jordan Brand President Larry Miller. “We hope the new #jordan Hongdae store will ignite the passions of future generations, inspiring them to defy the odds, chase their athletic goals and elevate their game.”
Consumers at #jordan Hongdae have access to exclusive customization services (including hyperlocal icons by artist Grafflex for t-shirts) and the new Jordan Super.Fly 2017, which features #nikereact.
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