Cookie Consent by Free Privacy Policy website Exploring the essence of the AIR Max 97
august 24, 2017 - Nike

Exploring the essence of the AIR Max 97

In celebration of the 20th anniversary of the #nike #airmax97, six creatives, together representing Movement 97, explore the silhouette’s bold character through their own distinct lenses. 

Faye Webster, Halima Aden, Bryant Lui, Anajah Hamilton, Lucia Santina Ribisi and Lauren Tepfer were each born in 1997, and represent a different mode of expression. Their works span various media (from textile to video) and practices (from architecture to photography), but unite here to react to three central themes relating to the AM97 Ultra:

What you see is what you reinvent
When iconic design inspires infinite evolution
The revolution meets the road in the fastest fashion

In their respective responses, each honors the original vision of the #airmax97 and finds opportunity to push new boundaries through exploration of the AM97 Ultra.

More information on the press release

Related news

may 10, 2018
august 03, 2017
july 21, 2017

Last summer, #Skepta released his first collaborative sneaker with #nike, the #airmax97 SK. Its design combined insight from the g...

You could tell if someone wrote by the way that they dressed, and Air Max 97s were part of the uniform.
- ...

20 years after its debut, the #nike #airmax97 continues to inspire awe with its ostentatious shine, sleek lines, gleaming vehicula...

You might be interested in

march 21, 2017

Riccardo Tisci believes the next big trend in #fashion is honesty. The Italian designer, who has effortlessly mixed sportswear and...