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may 26, 2014 - Fiat

Fiat: bon voyage Azzurri!

- The top sponsor of the Italian national football teams, Fiat is taking part in the ‘Sponsor Day’ organised by FIGC (the Italian Football Federation) at the Centro Tecnico Federale in Coverciano (Florence).

- On show, a Fiat Panda 4x4 sporting a highly distinctive livery to wish the Azzurri the very best of luck as they prepare to leave

- On their arrival in Brazil, the team will find a fleet of Fiat cars awaiting them at “Casa Azzurri”, the nerve centre and base camp of the national team

- Until 28th May the web competition "La Tua Strada per Rio" is giving away 3 trips to follow the team to ‘Casa Azzurri’ plus 7 official Italian national team kits


The top sponsor of the Italian national team, Fiat is today taking part in the ‘Sponsor Day’ organised by the Italian Football Federation at the Centro Tecnico Federale in Coverciano (Florence). This marks the start of the challenge facing the 23 players selected by coach Cesare Prandelli for the sports event which will take place in Brazil from 12th June to 13th July. For the occasion, on show in front of the entrance to the Centre in Coverciano will be a Fiat Panda 4x4 sporting a special livery designed by the FCA Style Centre to wish the Azzurri the very best of luck as they prepare to leave.

The event reinforces the strong link between Fiat and the Italian national team, which stems from way back in 2000 when, as a Technical Partner, the Fiat Group began to follow the Azzurri in their quest to become World Champions in Japan and Korea (2002) and in South Africa (2010), as well as at the European Championships in Austria and Switzerland (2008) and Poland and the Ukraine (2012). Today, the adventure on the pitch continues, as demonstrated by the prestigious title of Top Sponsor of the Azzurri, already preparing for the trip to Brazil, an important country for Fiat Chrysler Automobiles.

Also playing a key part, the fleet of Fiat vehicles which have accompanied the Italian team to official matches, friendlies and training since 2011. The same will happen in Brazil, where a fleet comprising Freemont, Linea, Doblo, Punto, Bravo, Palio and Grand Siena models will be at the disposal of the Azzurri. In addition, the Fiat brand will also figure inside “Casa Azzurri”, the nerve centre and base camp of the national squad set up in four locations: the main base in Mangaratiba (80 km south of Rio De Janeiro, near the team's training camp) and another three cities where the Azzurri will play their first round matches (in Manaus, Recife and Natal)...

(for more info download the press release)