Press Release
42KB
june 17, 2014 - Swatch
Swatch catches Brazilian Football Fever with "Entusiasmo"!
Football (soccer) is played with a passion by people of all ages all over the world.
Passions rise at exciting tournaments as fans applaud the exploits of their heroes on the field.
Enthusiastic support for all kinds of sports plays a big role at Swatch, and in honor of football’s huge popularity in Brazil the Swiss watchmaker has created a special New Gent Lacquered, ENTUSIASMO (SUOZ175).
ENTUSIASMO testifies to Swatch’s passionate belief in the values and importance of sports for young people.
A portion of the proceeds from the sale of each watch will be donated to the Gol de Letra Foundation, a non-governmental organization founded in 1998 by the former football players Raí and Leonardo.
Recognized in 2001 by UNESCO as a world model for assistance to children and adolescents in an environment with social risks, today Gol de Letra assists some 1,300 children and young people in Brazil.
The foundation approaches social themes by way of the arts, culture, education and sports, aiming to enable children and teenagers to act with autonomy to change their realities.
(more infos downloading the press release)
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