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gennaio 20, 2016 - Nike

Nike Brings Gold to Super Bowl 50

Comunicato Stampa disponibile solo in lingua originale. 

Press release available only in original language. 

Since its kickoff, the 2015-16 #nfl season has exhibited a particular shine. On the field, 50-yard markers were gilded. On the sidelines, coaches and players paraded the #nike Football Champ Drive Collection, adorned with gold-trimmed logos. These gleaming details hinted at the Super Bowl’s golden anniversary, which officially occurs February 7 in the San Francisco Bay area, where #nike will unveil two celebratory collections: the Super Bowl 50 #nike Gold Collection (Nike Football and #nike Training) and the Super Bowl 50 #nike Speed Destroyed Collection (Nike Sportswear).
Super Bowl 50 #nike Gold Collection
The Super Bowl 50 #nike Gold Collection includes men's and women's on-field, sideline and training apparel and footwear.
Men's
SB50 #nike Field General 2
SB50 #nike Vapor Untouchable 2
SB50 #nike Free Trainer 3.0 V4
The men's performance footwear offering is led by the SB50 #nike Vapor Untouchable 2, which is the most adaptive and lightest #nike Football cleat to date (9.5 oz). The plate features a new stud configuration that trades traditional conical studs for new four-sided studs. Individual Nike-sponsored athletes from both Super Bowl teams are expected to wear the #nike Vapor Untouchable 2 cleat in their team color.
Other men's footwear within the collection includes the SB50 #nike Field General 2 and the SB50 #nike Free Trainer 3.0 V4.
Nike athletes will also wear the #nike Vapor Jet 4.0 glove on the field, built with a full-length Magnigrip palm to maximize the catching surface and knit in the knuckles to provide more breathability. The glove with the Super Bowl 50 logo will only be worn on field. There will be two colorways available for purchase: black/gold and white/gold.
Women's
Women's apparel within the collection includes the SB50 #nike Generic Half Zip Top, SB50 #nike Generic Rally Funnel Hoody and SB50 #nike Generic Fan Top.
Young Athletes
Nike Youth Jersey, #nike Youth Jersey, #nike Youth Jersey, SB50 #nike Air Trainer III PRM QS and SB50 #nike Trainer 5.0, SB50 #nike Air Trainer III PRM QS, SB50 #nike Trainer 5.0.
Super Bowl 50 #nike Speed Destroyed Collection
The Super Bowl 50 #nike Speed Destroyed Collection references Nike’s continuous support of athletes — past, present and future – who shatter records.
Both the men's and women's product feature a SB50 #nike Speed Destroyer jacket. The jackets feature premium leather sleeves combined with 50 embroidered stars listed across the back, with 2016 celebrated in gold thread. Also included is the SB50 #nike Tech Fleece Jersey for men and a SB50 #nike Graphic ¾ Top for women.
Footwear
Men's footwear within the Super Bowl 50 #nike Speed Destroyed Collection features the SB50 #nike Air Trainer 1 and the SB50 #nike Ultra XT, both of which have a gold-tone nugget dubrae and an #nfl Super Bowl 50 logo on the sock liner.
The SB50 #nike Air Max 1 Ultra PRM and the SB50 #nike Air Huarache Run PRM headline the women's footwear.
The Super Bowl 50 #nike Speed Destroyed Collection (Nike Sportswear) will be available January 19 at #nike.com, #nfl.com and select retailers. Offerings from the Super Bowl 50 #nike Gold Collection (Nike Football and #nike Training) will become available as follows:
• SB50 Vapor Untouchable 2, SB50 #nike Field General 2, SB50 #nike Free Trainer 3.0 V4, SB50 #nike Fly Rush Alpha Jacket and #nike Vapor Jet 4.0 (in black/gold and white/gold) are available January 19.
• SB50 #nike Tech Fleece AeroLoft Jacket, SB50 #nike Coaches Polo, SB50 #nike Opening Night Tee and SB50 #nike Hypercool Fitted Short Sleeve Top will be available beginning January 24 with specific Super Bowl team badges.