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gennaio 21, 2016 - Nike

Jordan Brand Celebrates the Chinese New Year

Comunicato Stampa disponibile solo in lingua originale. 

Press release available only in original language. 

Long recognized as a Chinese invention, the kite has deep cultural meaning representing promises of good luck and well wishes. Originating from the dream to fly, kites developed into techical instruments used to measure distances and test wind speed.
The kite and its uplifting significance now come to life in the #airjordan V Retro Low and Jordan Super.Fly 4 PO, celebrating the Chinese New Year with kite-inspired graphics and corresponding tones.
The Jordan Chinese New Year graphic integrates cues from the #airjordan V, including the shoe’s midsole design and outsole pattern. A hidden basketball court is found in the center of the graphic and includes inspirations from fighter jets and traditional Chinese kites.
Air Jordan V Retro Low
Inspired by flight, the #airjordan V Low features a black nubuck upper with pops of color and bold graphics.
Jordan Super.Fly 4 PO
The Jordan Super.Fly 4 PO features a Flight Web fit system for superior lock-down and FlightSpeed technology for an explosive first step.
The #airjordan V Retro Low and Jordan Super.Fly 4 PO Chinese New Year shoes will release on Jordan.com and select global retail locations on January 23.


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