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gennaio 25, 2016 - Red Bull

Wings for Life World Run empowers participants go-anywhere Selfie Run

Comunicato Stampa disponibile solo in lingua originale. 

Press release available only in original language. 

Fundraiser runs with a twist continue to gain traction worldwide, and now the launch of the all-new Wings for Life World Run Selfie Run takes it one step further. Now runners of all levels – wherever they are – can plan the race of their dreams.

 SALZBURG (Austria), January 24, 2016  Spots in the 34 offical locations across the globe are selling fast, with availability in Taiwan already nearly full, but now the  Wings for Life World Run opens up an even bigger opportunity.

For those who want to set their own course, race at exactly the same time as everyone else worldwide and share the experience, right down to a virtual Catcher Car, there is the Selfie Run, using the Wings for Life World Run app. Participants can sign up to run either at an official location or – like reigning Ironman World Champion Daniela Ryf – create a Selfie Run wherever they are.

One hundred percent of all Wings for Life World Run entry fees goes straight to spinal cord research. And from today, more and more everyday runners can be part of the all-inclusive global run at 11am UTC on May 8.

While the variety of the 34 Wings for Life World Run locations makes it a popular highlight of the global racing calendar, many who want to run and enjoy the fundraising #event can’t get to one of the official start locations. Others simply prefer to run somewhere different. That’s what the Selfie Run is all about.  

Ryf, a pro triathlete, a two-time Swiss Olympian and the 2015 women’s Ironman World Champion, explains, “The great thing is that you are still part of the vast range of runners in the global #event. The announcers on the worldwide livestream report on the Selfie Runners, your social followers are with you and the virtual Catcher Car feels so real. I think being a Selfie Runner is going to be incredibly fun and satisfying for runners out there because you’ll not only prove to yourself what you can do, but you’ll know the money you raise will make a difference. I’m really looking forward to it”.

Some Selfie Runners set a starting point close to home and use the Wings for Life World Run app – available free on iOS and Android – to train for the big day. Others join the Selfie Run to create a dream #running adventure, like the 2015 participant who mapped out a course in the Arctic Circle and travelled there for race day. And in 2016, those competing in the Selfie Run can share the experience with supporters, encouraging them to donate to spinal cord research.

“Motivation is always a huge factor whether you’re training for #competition or simply trying to get into shape, and that’s something the Selfie Run offers everyone”, says Colin Jackson, #sport Director of the Wings for Life World Run. “What I love about the Selfie Run is you choose what motivates you. You can set your own goals. Run close to home or somewhere exotic, build a team or go solo, create a fun course or a challenging one – the options are pretty much limitless.”

Registration for Wings for Life World Run 2016 is open now, and everyone of all abilities is welcome to sign up. For information on the Selfie Run, visit www.wingsforlifeworldrun.com, or to download editorial content, visit the Wings for Life World Run Newsroom.

About Wings for Life Spinal Cord Research Foundation

Worldwide, millions of people are dependent on a wheelchair after having sustained a spinal cord injury, most often as the result of a traffic accident or a fall. Wings for Life is a not-for-profit spinal cord research foundation with the single mission to find a cure for spinal cord injury. Since 2004, Wings for Life has funded life-changing research projects and clinical trials around the globe. While the cure is still to be found, steady progress has been made. One hundred percent of the Wings for Life World Run entry fees and all funds raised in this global #running #event will help work towards Wings for Life’s ultimate goal. Every step taken at the Wings for Life World Run and in the Wings for Life World Run Selfie Run is a step in the right direction – www.wingsforlife.com

About the Wings for Life World Run

The Wings for Life World Run was launched in 2014 to benefit the not-for-profit Wings for Life Spinal Cord Research Foundation, which is dedicated to finding a cure for spinal cord injury. Presented with the support of main partners Garmin and Puma in 2015, the Wings for Life World Run has pioneered the concept of an inclusive  synchronised race, where participants of all levels, all across the globe, run simultaneously, no matter the hour or the weather in their location. The #event has also introduced the Catcher Car format, in which the finish line ­– a celebrity-driven vehicle that gives the runners a head start – chases the field at a predetermined pace. Only at the point of being overtaken is a runner’s race over, and the individual man and woman last to be caught are declared Global Champions – www.wingsforlifeworldrun.com

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