press release
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febbraio 04, 2016 - Adidas
adidas Originals | Primeknit 'Glow-in-the- Dark' Pack | NBA ASW16
Comunicato Stampa disponibile solo in lingua originale.
Press release available only in original language.
In continuation of the 2016 #nba All-Star Weekend product story, #adidas Originals reveals the Primeknit #glowinthedarkpack which includes new styles of Tubular X and Superstar. The Primeknit #glowinthedarkpack features an industry first – a glow-in-the-dark Primeknit upper - an accompaniment to the on-going Aurora Borealis product story from #adidas during the 2016 #nba All-Star Weekend. The Primeknit #glowinthedarkpack is inspired by the Canadian starry night that glows within the Aurora Borealis creating a majestic viewing experience across North America. The Tubular X and Superstar silhouettes are featured in a black-colorway with a Primeknit upper made with a special glow-in-the-dark thread and sole to complete the unique material story, while maintaining flexibility and breathability. When in natural light, the silhouettes appear in a traditional black/white colorway with a stone-gray Primeknit upper finish.
The Primeknit #glowinthedarkpack is available on Saturday– Feb. 13 at major retailers, #adidas.com and #adidas retail locations nationwide. The retail price for Tubular X is $180 and Superstar $130.
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