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febbraio 29, 2016 - Nike

Nike Koston 3 flips the script on skate footwear

Comunicato Stampa disponibile solo in lingua originale. 

Press release available only in original language. 

NIKE FLYKNIT TECHNOLOGY MAKES ITS FIRST APPEARANCE IN #nike SB FOOTWEAR.When professional skateboarder Eric Koston and #nike SB Footwear Design Director Shawn Carboy started discussing the design for Koston’s third signature shoe with #nike, they locked onto a simple idea: “How to land your tricks the first time you try them?” Carboy recalls. They were especially concerned with warm-up tricks, which set the tone for a session. 

To that end, they set out to create a shoe that would help Koston start confident and finish strong. Performance was paramount, but style was never sacrificed. “If he looks good, then he’ll feel good,” Carboy says. “That, along with landing his tricks during warm-ups, helps him get into the right mindset and ultimately leads to a better day of skating.”

After countless conversations, wear tests and prototypes, the #nike Koston 3 was born. Featuring a disruptive #nike Flyknit collar, the shoe personifies Koston. It’s bold, thought provoking and forward-looking — fitting for an athlete who has always pushed the envelope of #skateboarding footwear design.  

“I’ve been tweaking shoes from the beginning,” says Koston, who has graduated from using duct tape to repair shoes in his youth to now having Nike’s footwear innovation arsenal at his disposal. “I’m always trying to think of ways to make skate shoes perform better. Any sort of advantage gain to the skater by making the shoe better, I want to keep trying to figure out.”

Koston’s obsession with detail was invaluable to the design process. Constantly curious about Nike’s latest technologies, Koston became obsessed with Flyknit when HTM introduced it in 2012. The idea for a Flyknit collar came from a series of text messages that Carboy and Koston exchanged after seeing the Nike Magista football boot launch in March 2014. Applied to skate footwear for the first time, the Flyknit technology delivers a locked-in feel around the ankle. This helps the athlete feel more confident when riding and controlling the board.

“The Flyknit collar is about fit and sensory,” Koston says. “You feel your shoe connected from your ankle all the way down. Subconsciously, you feel the shoe doing what you want it to do.”

Moving down the shoe, #nike designers addressed boardfeel, another fundamental in #skateboarding, by employing the #nike Hyperfeel concept. 

“In skate, your feet are your hands,” Carboy says. “The more feel you have for your board, the better positioned you are to pull off a trick. With #nike Hyperfeel, we’ve focused on ways to create a symbiotic relationship between your feet and your board.”

These #nike Hyperfeel solutions include the drop-in #nike Lunarlon midsole, which is thinner around the toes to enhance boardfeel where it’s needed most. In contrast, the heel features thicker #nike Lunarlon foam and a responsive #nike Zoom Air unit to help riders land softly after big tricks.   

Nike Flyknit technology delivers a locked-in feel around the ankle.The drop-in midsole combines #nike Lunarlon and #nike Zoom Air technology.
The thin web-rubber sidewall and outsole helps riders control their skateboards.

“You can make the most cushioned shoe ever, but if you can’t feel your board, then what’s the point?” Koston asks. “The Koston 3 is designed to be an extension of your foot. You’re trying to get as close to that barefoot feeling as possible.”

By analyzing wear-map data and studying wear patterns from Koston’s previous shoes, #nike designers strategically placed areas of grip and durability in key areas. This is reflected in the thin, textured web-rubber sidewall and outsole, which provides added flexibility and helps riders flick their skateboards. Like the suede upper, the more the rubber breaks in, the better it performs.

The overall result is unlike any previous skate shoe, and Koston is fully prepared to send shockwaves through the industry — that’s just the way he likes it.

“If it’s disruptive, so be it,” he says. “I’m not afraid of change. That’s when progress is made.”

The #nike Koston 3 is available March 1 at nike.com/skateboarding and in select #nike retailers.