press release
210KB
marzo 01, 2016 - Nike
The big window shattered expectations
Comunicato Stampa disponibile solo in lingua originale.
Press release available only in original language.
The #airmax Classic BW — envisioned by Tinker Hatfield and originally released in 1991 — utilized the same #nike Air-Sole unit as the #airmax 90 but enlarged its window, and thus became colloquially known as “Big Window.” The name may not be particularly inventive, but the silhouette’s enduring swagger is undeniable.
Cloaked in black with hits of Persian violet, the #airmax Classic BW was new jack swing materialized. In the States, it became a staple of distance runners and, moreover, a favored accessory of the era’s R&B stars — as countless album covers attest. The shoe had a similar impact on street-style in Europe, where it was swiftly integrated into the hip-hop and rave scenes on both the continent and in the UK.
The #airmax Classic BW in Persian violet is being released alongside multiple colorways of the newly designed #airmax BW Ultra. The Air Max BW Ultra reduces weight through a cored midsole and outsole, which is married to a lightweight and breathable upper of two-tone mesh.
The #airmax Classic BW OG will be launching March 8, and the #airmax BW Ultra will be available beginning March 3 at #nike.com and select retailers worldwide.
BW_Sketch_53495
3600x2392, 424KB
BW_Sketch_Outsole_53496
3600x2250, 551KB
819522_051_99_PREM_53497
3144x3144, 4MB
819522_051_A_PREM_53502
3144x3144, 4MB
819522_051_B_PREM_53501
3144x3144, 3MB
819522_051_D_PREM_53503
3144x3144, 9MB
819522_051_E_PREM_53499
3144x3144, 5MB
819522_051_F_PREM_53500
3144x3144, 4MB
News correlate |
||
|
|
|
gennaio 22, 2018
|
gennaio 17, 2018
|
marzo 29, 2017
|
|
Comunicato Stampa disponibile solo in lingua originale. March last year, eight young athletes known as the Imaginairs visited #nik... |
Comunicato Stampa disponibile solo in lingua originale. For #airmax Day 2018, #nike celebrates cult classics from the #airmax line... |
Comunicato Stampa disponibile solo in lingua originale. Nike’s Month of Air culminates on #airmaxday, March 26, with continued spe... |
Scarica tutto 
Ti potrebbe interessare anche |
||
|
|
|
marzo 29, 2017
|
marzo 22, 2017
|
marzo 22, 2017
|
|
Comunicato Stampa disponibile solo in lingua originale. For this year's #airmax Day "Vote Forward" campaign, #nike invited a dozen... |
Comunicato Stampa disponibile solo in lingua originale. Air Max Day isn’t just a way to pay homage to the past; it’s also a celebr... |
Comunicato Stampa disponibile solo in lingua originale. In celebration of #airmaxday, #nike has created football boots in special ... |
Inglese 
Scarica tutto 
Condividi
Condividi via mail 
Automotive
Sport
Events
Art&Culture
Design
Fashion&Beauty
Food&Hospitality
Tecnologia
Nautica
Racing
Excellence
Corporate
OffBeat
Green
Gift
Pop
Heritage
Entertainment
Health & Wellness