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marzo 17, 2016 - Nike

Nike air vapormax reveals the pinnacle of air

Comunicato Stampa disponibile solo in lingua originale. 

Press release available only in original language. 

When the original #nike #airmax debuted in 1987, it was the first shoe to showcase a large, visible Air-cushioning unit. In 1995, the #airmax 95 evolved the technology by placing an Air unit along the entire sole. Incremental steps followed, and now #airmax builds upon its nearly 30-year legacy with a leap: the #nike Air VaporMax, which pays off the full promise of Air — to provide lightweight, consistent cushioning that lasts.

The breakthrough came courtesy of new technologies that allow the #nike VaporMax Air unit to act as a standalone outsole. Where previous Air units had to be insulated by a secondary rubber layer for protection and improved durability, new innovation allows designers to incorporate the Air and exterior layer into one holistic VaporMax Air unit. And where previous units needed to be shaped with inflexible structural areas, the new unit can independently maintain its given form, with elasticity.

When the original #nike #airmax debuted in 1987, it was the first shoe to showcase a large, visible Air-cushioning unit. In 1995, the #airmax 95 evolved the technology by placing an Air unit along the entire sole. Incremental steps followed, and now #airmax builds upon its nearly 30-year legacy with a leap: the #nike Air VaporMax, which pays off the full promise of Air — to provide lightweight, consistent cushioning that lasts.

The breakthrough came courtesy of new technologies that allow the #nike VaporMax Air unit to act as a standalone outsole. Where previous Air units had to be insulated by a secondary rubber layer for protection and improved durability, new innovation allows designers to incorporate the Air and exterior layer into one holistic VaporMax Air unit. And where previous units needed to be shaped with inflexible structural areas, the new unit can independently maintain its given form, with elasticity.

When the original #nike #airmax debuted in 1987, it was the first shoe to showcase a large, visible Air-cushioning unit. In 1995, the #airmax 95 evolved the technology by placing an Air unit along the entire sole. Incremental steps followed, and now #airmax builds upon its nearly 30-year legacy with a leap: the #nike Air VaporMax, which pays off the full promise of Air — to provide lightweight, consistent cushioning that lasts.

The breakthrough came courtesy of new technologies that allow the #nike VaporMax Air unit to act as a standalone outsole. Where previous Air units had to be insulated by a secondary rubber layer for protection and improved durability, new innovation allows designers to incorporate the Air and exterior layer into one holistic VaporMax Air unit. And where previous units needed to be shaped with inflexible structural areas, the new unit can independently maintain its given form, with elasticity.

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