Press release
15KB
marzo 21, 2016 - Nike
Nike vapor track & field kits with aeroswift technology
Comunicato Stampa disponibile solo in lingua originale.
Press release available only in original language.
Nike’s new, faster #nike #vapor track and field kits featuring #nike AeroSwift technology are designed to enhance overall human potential for speed and at the same time address the specificities of each athlete and event.
Made from innovative, lightweight #nike AeroSwift technology featuring recycled polyester, the kits reduce and simplify construction in an effort to minimize weight. This performance hybrid is made possible by an advanced manufacturing process that pairs a four-way stretch knit with breathable, engineered mesh that also integrates #nike AeroBlades.
Engineered into the apparel in strategic areas — identified via hundreds of hours of wind tunnel testing — #nike AeroBlades disrupt and improve the air around the athlete, resulting in the greatest drag reduction of any #nike track & field kit to date. And unlike past aerodynamic technology, which was specifically designed for sprints, #nike AeroBlades assist all runners. “In past years, we had focused on sprinters,” Ken Black, #nike Creative Director, explains, “but this year we wanted to create an innovation that went across all #running disciplines — from sprint to mid-distance to marathon, to name just a few.”
The kit’s adaptability is also visible in its construction. Complementary products have been developed for distance, sprint and field events, which provide athletes with options specifically developed for distance, sprint and field events, meaning athletes can tailor the kit to their personal preferences, based upon performance needs and conditions.
Nike’s commitment to eliminating distraction extends to the development of a new NikeGRIP running sock, a two-sided solution that considers both the inside and outside of a sock to maximize grip at the weight-bearing areas of the foot: around the heel and along the bottom of the forefoot, which minimizes slippage in stride.
National Track & Field Federations, including the United States, Brasil, Germany and China, debut #nike #vapor kits with AeroSwift technology for 2016. Each kit’s respective aesthetic captures the energy of Rio and Brasil’s dramatic nature via the common theme of exploded, vivid color, which extends the respective country’s national palette with rich saturated hues and vibrant neons. Individual details reveal each country’s culture and history at the same time graphic lines highlight the body in motion.
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