Press release
38KB
aprile 12, 2016 - Adidas
Porsche Design Sport by adidas releases the all white #UltraBOOST- this season’s most anticipated sports-luxe trainer
Comunicato Stampa disponibile solo in lingua originale.
Press release available only in original language.
Porsche Design Sport by #adidas injects its signature style and superior design approach into a limited edition iteration of the iconic UltraBOOST trainer. For Spring/Summer 2016, the elevated style of #porschedesign combines with cutting-edge footwear technology from #adidas to engineer a robust yet stylish trainer, boasting advanced technologies for an indulgent and comfortable ride.
Aspirational, elegant and performance-led, the all white silhouette is executed with a combination of comfort increasing BOOST™ technologies in the sole, a stretchy #adidas Primeknit forefoot and midfoot area and sleek premium leather accents.
The revolutionary BOOST boasts a foam midsole that delivers supreme comfort while energy-returning properties keep every step charged with an endless supply of light, fast energy. The sturdy rubber outer-sole, engineered with Stretchweb technology and Torsion System, delivers stability and grip without sacrificing ground feel, while a seamless lining delivers increased comfort and reduced irritation. Comfort is also enhanced by a delicate mesh upper and breathable #adidas Primeknit, which naturally expands with the foot while running, while providing support where it’s needed.
Of the collaborative innovation, Jacques Chassaing, Senior Design Director #porschedesign Sport by #adidas said: “This is an exciting development of adidas’ most famed running trainer, UltraBOOST. We worked with #porschedesign to provide a new and exciting iteration, injecting the premium sophistication that the brand is renowned for and illustrating the transitional move from highly-active performance to premium sportswear. We fused proven #adidas technologies with elevated design elements, such as distinctive luxury leather and subtle #porschedesign branding, creating a truly standout shoe designed for the sophisticated, style-led consumer of #porschedesign Sport by #adidas.”
In line with the shoe’s exclusive feel, the #porschedesign Sport by #adidas all white UltraBOOST is a limited edition innovation.
The #porschedesign Sport by #adidas all white UltraBOOST is available from April 15, 2016 at key #porschedesign Sport by #adidas retailers, and online at #adidas.com/porschedesignsport and Porsche-Design.com.
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