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Djokovic, Rosberg, Hamilton and Puyol lead sports stars wearing SneakersforGood at #laureus Awards
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‘It's a fun way to get the message of #laureus out into the world’ – says Nico Rosberg
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Get involved in the sporting conversation around the #laureus World Sports Awards @LaureusSport using SneakersforGood and #lwsa16.
Novak Djokovic and
#nicorosberg led the way as the world's top athletes joined the Sneakers For Good campaign at the
#laureus World Sports Awards in Berlin.
The SneakersforGood campaign is a way for some of the biggest names in
#sport – including many of those nominated for tonight’s awards – to tell their stories about how
#sport can change lives: both through the work of
#laureus #sport For Good and also the impact
#sport had on their own life.
Djokovic - nominated in the Sportsman of the Year category - hit social media before he joined the party, showing his support for the big message behind a glittering night of sporting celebration. And Germany's own Rosberg - nominated as part of the Mercedes F1 team and fresh from victory in Shanghai - had sneakers almost as dazzling as the flash bulbs popping all along a packed red carpet.
"It's a fun idea," said
Rosberg. "Most of us seem to have gone for white ones. It's a fun way to get the message of
#laureus out into the world."
Djokovic, who performed an acrobatic jump to show off his sneakers on the Red Carpet, said:
“We’re here to celebrate
#laureus and what they stand for. For 16 years they have done so much with
#sport For Good. They have changed so many young lives for the better.”
The tuxedos - and some of the ballgowns - were finished off with a range of sneakers, from bright white to super-cool vintage.
Germany’s Jan Frodeno, the former Olympic triathlon champion and the 2015 world champion, had sneakers that told their own story – decorated with the dates of his big wins, a German flag and colours to reflect the three disciplines of the triathlon.
“Sport defines my everyday life,” said
Frodeno. “My mood depends on the session I had in the morning. Thankfully I had a good one this morning in the swimming pool!”
The
#laureus World Sports Awards supports
#laureus #sport for Good by showcasing the incredible work it does to transform the lives of individuals and communities around the world by using the power of
#sport as a tool to combat challenging social issues. Since its inception,
#laureus #sport for Good has raised over €100 million and supported over 150 projects worldwide which use
#sport to tackle violence, discrimination and disadvantage.