Press release
14KB
aprile 29, 2016 - Fila
FILA Korea Opens 3-Story Mega Shop in Seoul
Comunicato Stampa disponibile solo in lingua originale.
FILA concludes their three-month mega #shop tour with the grand opening of a three-story store in Itaewon, Seoul.
Two months ago, #fila Korea set out on a mission to renew and redefine their brand image through the opening of mega shops in nine cities across South Korea. Last Friday, the brand concluded their initiative with the opening of a new three-story, 443m2 space in the heart of Seoul’s Itaewon district. Designed according to FILA’s new “Stylish Performance” brand identity, the store’s interior combines decorative elements in acrylic, stainless steel, glass, and wood for a dynamic presentation that plays homage to the brand’s rich heritage, while still maintaining a simple and modern appeal. Special window displays on each floor are visible thanks to the store’s glass exterior, which also boasts FILA’s signature F-box logo.
To celebrate the opening, #fila hosted a soirée on the store’s rooftop, inviting consumers to enjoy food, drinks, performances, and other activities. The rooftop will continue to serve as a communal area, and will also double as an #event space for future brand activities.
FILA Korea’s three-month mega #shop initiative kicked off on 25 February with the opening of the brand’s first mega store (a term used to describe a pop-up #shop that occupies more than 264㎡) in Masan, South Korea. A total of nine mega shops were opened during this campaign. More information on the mega shops, as well as other brand activity can be found on #fila Korea’s official Facebook and Instagram pages.
431896
800x1200, 798KB
431897
978x771, 712KB
431898
1200x800, 725KB
431899
1200x800, 873KB
431900
1200x800, 700KB
News correlate |
||
|
|
|
ottobre 13, 2023
|
giugno 13, 2023
|
giugno 08, 2023
|
|
... |
Comunicato Stampa disponibile solo in lingua originale. In the 1970s, FILA’s pioneering designer Pierluigi Rolando launched colour... |
Comunicato Stampa disponibile solo in lingua originale. FILA is proud to announce our brand's entry into the world of #padel: #fil... |
Scarica tutto 
Ti potrebbe interessare anche |
||
|
|
|
agosto 31, 2022
|
giugno 27, 2022
|
maggio 20, 2022
|
|
Comunicato Stampa disponibile solo in lingua originale. (FILA North America) - FILA has tapped #brandonmaxwell, creative director ... |
Comunicato Stampa disponibile solo in lingua originale. (FILA North America) - FILA sponsored athletes will kick off the grass cou... |
Comunicato Stampa disponibile solo in lingua originale. (FILA Luxembourg S.à r.l.) - FILA announced today that it has reached a sp... |
Inglese 
Scarica tutto 
Condividi
Condividi via mail 
Automotive
Sport
Events
Art&Culture
Design
Fashion&Beauty
Food&Hospitality
Tecnologia
Nautica
Racing
Excellence
Corporate
OffBeat
Green
Gift
Pop
Heritage
Entertainment
Health & Wellness