Press release
14KB
maggio 04, 2016 - Nike
What the… Mercurial
Comunicato Stampa disponibile solo in lingua originale.
On its debut in 1998, the #nike Mercurial was hailed for its radical, track spike-inspired design, engineered for cut-and-strike speed. After all, “mercurial” by definition means unpredictable, and the players who have served as its muse are celebrated for their quicksilver play. The “What the Mercurial” boot echoes this ever-changing nature, upending aesthetic expectations. At the same time, it nods to the boot’s rich style heritage by showcasing 16 of the most memorable Mercurial colorways on one bold shoe.
Beyond disrupting the pitch, the boot also extends the narrative of Nike’s coveted “What the” design themes. In 2007, #nike Skateboarding produced the brand’s first iconic colorway mashup, the #nike SB “What the Dunk” shoe. Then #nike Basketball elevated the concept, celebrating memorable signature basketball shoes beginning with the “What the Kobe” in 2012.
“What the Mercurial” applies this eclectic treatment to football for the first time, crafting a time capsule of Mercurial history. Four past Mercurial logos are mashed up to create the logo on the heel tab and aglets. The left and right boots boast the same design, striped with iconic Mercurial colorways, while the sockliner showcases iconic Mercurial elements. In total, 18 colors from previous Mercurial iterations meld together into one Superfly boot — the most colors #nike has ever used in a football boot.
“What the Mercurial” comes in a “What the Box,” with the retrospective color mashup on the inside. The “What the Bag” is designed with the combination of four logo fonts on the front and a timeline of iconic Mercurial boots on the back.
3,000 “What the Mercurial" boots will be available beginning May 5.
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News correlate |
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marzo 17, 2016
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maggio 27, 2014
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