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giugno 17, 2016 - Jeep

Jeep® Brand kicks off EMEA Leg of the 2016 World Surf League Championship Tour

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  • J-Bay Open in South Africa, the first EMEA competition of 2016.
  • Jeep #wrangler and #jeep #renegade will be featured throughout the remainder of the season, available for on-site test drives and shuttle services.
  • Jeep® Ambassadors include surfers #filipetoledo (Brazil) and #robertodamico (Italy).

For the second year running, the Jeep® brand is the global partner of the #worldsurfleague and will be at the side of the surfers that are competing in the prestigious WSL men's and women's 2016 Championship Tour (CT). After the first competitions in Australia, Brazil and Fiji, the Tour and its champions will soon arrive in South Africa to take part in the J-Bay Open on July 6th - 17th, the first of four events to be held in the EMEA region this season.

The full calendar of competitions scheduled to take place in EMEA in 2016 include: the Cascais Women's Pro in Portugal (September 24 - October 2, 2016), the Quiksilver and Roxy Pro France (Hossegor, October 4 - 15, 2016) and the Moche Rip Curl Pro Portugal (Peniche, October 18 - 29, 2016).

The iconic #jeep #wrangler and the compact #suv #jeep #renegade will be spotlighted throughout the tour and will be available for exclusive shuttle services, as well as for on-site test-drives at all European locations. At each leg, the "Jeep Lounge," a dedicated, branded area, will be set up in the Sponsors' Village to allow visitors and #surf enthusiasts to book a test drive on both models and collect information on the complete #jeep range.  

The #partnership with the #worldsurfleague (WSL) - a global agreement that sees the #jeep brand as the WSL's exclusive automotive Global Partner - was established last year with the scope of further strengthening the connection with the world of surfing.

Indeed, surfing embodies the brand's core values and the spirit of freedom, passion and adventure that distinguish all models in the #jeep range.  Both #jeep and the WSL share a common purpose of being perfectly at one with the environment and with nature, and the desire to go beyond the limits to live unique experiences. This is the fascination of surfing, which is not just a dynamic sport, but a distinctive lifestyle shared by all surfers as well as #jeep owners and fans, who are always ready to follow the adventurous spirit, have fun with their cars and are not afraid to tackle the most extreme and hostile terrains in the same way surfers challenge the forces of the sea.

To further enhance the strong affinity with surfing, during all the competitions held in the EMEA region, the public will be able to take part in "Jeep Ride," a game available on the Jeep-people platform at www.jeep-people.com. Debuting at the  J-Bay Open, #jeep Ride will involve players in a unique adventure on the beach on board the iconic #jeep #wrangler, the compact #suv #jeep #renegade and the legendary Willys MB model. Featuring different levels of difficulty and reproducing landscapes found at the various locations of the tour, #jeep Ride has been developed using 3D graphics and technology.

At the end of October, the winner of the #jeep Ride contest will be rewarded a trip to Hawaii to attend the Billabong Pipe Masters, the last stage of the WSL Championship Tour (Oahu, December 8-20) and will have a #jeep #renegade at their disposal during their entire stay.

The Brazilian champion #filipetoledo and the talented Italian surfer #robertodamico - world-class surfers - are #jeep Ambassadors for 2016.

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