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luglio 15, 2016 - Nike

Magista 2

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What might happen if the foot had evolved as if it were designed to play football?

That question is central to the creation of the #magista2. Thanks to advances in scientific testing and rapid prototyping, the boot's design emphasizes evolution in touch and traction.

“After reading research around evolution and morphology,” explains #nike football designer Phil Woodman, “I was interested in the hypothesis that pruning hands were an evolutionary development for maintaining grip on wet surfaces and tools. That got me thinking about how the foot might have adapted had its primary purpose been football.”

Accordingly, for the #magista2, Woodman reimagined the original Magista silhouette — a design that, with its mid-height collar and #nike Flyknit technology, changed the look of footwear and redefined feel and touch on the pitch — to further the boot’s tactility and tighten the gap between the brain and ball. “We were focused on sensory amplification through feel,” says Woodman. “By delivering a better feel for the ball, players are able to confidently create on the pitch without distraction.”

PHIL WOODMAN'S DESIGN SKETCHES

Woodman worked with the #nike Sports Research Lab to define which parts of the foot are most sensitive to touch and mapped those against high-touch zones gleaned from slow-motion film study of ball control. The data collected in this research was visually applied to a foot model in the form of a heat map, revealing significant overlap in areas of high sensation, effectiveness and engagement.

Equipped with this information, Woodman began 3D printing test uppers featuring peaks and troughs of varying dimensions. This was a marked transition from the upper of the original Magista, which was uniform throughout. “We envisioned the upper of the #magista2 performing as an organic extension of the foot,” continues Woodman. “The texture is podular and cushioned, designed to communicate with a player’s sense of touch when the ball comes in contact with it.”

The peaks and troughs on the upper utilize the same amount of materials as the original Magista through the use of negative space. The highest peaks (4.5mm) are in the premium touch areas, aligned with where the foot should come in contact with the ball.

 

“This is the next step in the application of #nike Flyknit,” says Woodman. “The pixel precision of Flyknit makes it possible for us to create dimension without adding weight or overlays. We used to build texture atop the upper, now the upper itself is textured.”

These developments are also seen in the more anatomically contoured Dynamic Fit Collar, designed to accommodate the shape of the ankle bone while leveraging a thicker knit structure for additional coverage. The revamped collar also dips lower on the tendon for comfort. The tongue-less solution now features light padding under the laces for coverage in this high contact area.

 

For a more secure fit, the #magista2 leverages an internal heel counter for enhanced lockdown. The #nike Grip sockliner further enhances in-boot stability and is part of the boot’s overall traction system.The stud configuration of the soleplate has been completely revamped through Finite Element Analysis (FEA), which takes the guesswork out of traction patterns via scientific testing of the optimal pattern per style of play. “The science that has gone into the traction of #magista2 is truly a differentiator,” proclaims Woodman. “This boot makes a traditional conical pattern seem like black-and-white television. Players noticed the difference right away and responded very well to it.

The key to the new traction pattern is not how a particular stud performs individually, but how the configuration interacts as a complete system. The emphasis on foot rotation for Magista players led to the chevrons around the ball of the foot, directly aligned with the FEA data from Nike’s #sport Research Lab (NSRL). There are also medial and lateral half-conical studs designed for acceleration, as well as heel plant and braking studs positioned by data. The soleplate housing the advanced traction system is significantly lighter than its predecessor: 60g as opposed to 85g.

 

The fluid colors adorning the #magista2 reflect not only the heat map that guided its design, but also the smoother transitions throughout the boot’s upper, especially from collar to foot.

“All of the prototypes we made of #magista2 had the heat map right on them for data purposes,” recalls Woodman, “but it creates an iconic aesthetic as well that’s unlike anything else on the pitch.”

The #magista2 will be available July 24 via the #nike Football App.

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