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Mladá Boleslav/Paris, 25 July 2016 – The ŠKODA #kodiaq has been getting familiar with the Tour de France’s home straight in Paris. In the concluding stage of the race around France the new #suv by ŠKODA took over the lead of the pack. Behind the steering wheel was former Tour winner Stephen Roche.
The night before the KODIAQ’s high-profile appearance, ŠKODA was getting familiar with the local conditions, as on the last day of this year’s Tour the new ŠKODA #kodiaq was set to lead the racer field. With a start in Chantilly and finish in Paris, the stage stretches over 113 kilometres.
For its Tour premiere the new #suv by ŠKODA got a brand new camouflage cover in red, grey and black. The special camouflage foil with facets made of crystal-like elements matches the look of the Red Car, the ŠKODA Superb in Corrida Red. The Red Car serves as a mobile control centre of the #tourdefrance and is used by the race Director Christian Prudhomme.
Behind the steering wheel during the first public appearance of ŠKODA #kodiaq was former cycling professional Stephen Roche. The Irish rider triumphed in the 1987 #tourdefrance and currently represents the Czech manufacturer as a brand ambassador.
ŠKODA is supporting the #tourdefrance for the thirteenth consecutive time as the official partner. The brand is also the #sponsor of the Green Jersey worn by the leader of the points classification for the second time. Simultaneously, ŠKODA acts as the official vehicle partner of the race, providing a total of 250 cars as organisational and support vehicles as well as more than 50 team cars.
The ŠKODA #kodiaq is set to make its next appearance in Paris in late September as a guest of the motor show, this time without a camouflage cover. Going on sale in early 2017, the #suv marks the beginning of ŠKODA’s world-wide #suv offensive and will be promoted under the caption ‘Discover new grounds’.
The ŠKODA #kodiaq represents all the strengths of the Czech brand, featuring a distinct design full of character, exceptionally spacious interior, high level of functionality and numerous Simply Clever solutions. At 4.7 metres in length the #suv offers the largest boot space in its class and a customisable third row of seats. Other highlights of the new ŠKODA #kodiaq include extensive connectivity options, modern driver assist systems and a future-oriented infotainment system.
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