Comunicato Stampa disponibile solo in lingua originale.
Herzogenaurach, 29th July 2016 –
#adidas has today launched a new
#film starring
#diegocosta,
#oscar,
#nemanjamatic,
#garycahill,
#kenedy and
#rubenloftuscheek of Chelsea, as part of its First Never Follows
#film series ahead of the new
#premierleague season.
The series – featuring bespoke films of some of the biggest clubs, players and managers in the world - provides a defiant response from a series of star players to the feverous gossip, debate and hype that surrounds each club in the build-up to the start of the 2016/17 season.
The
#film features an angry London taxi driver who, upon seeing Costa on his way to training, unreservedly shares his opinion and criticism of the club and its players in a manner typical of rival fans in pre-season. The
#film then cuts to the players working hard to prepare themselves for the 2016/17 season with a series of skills and training drills, effectively dispelling all of his criticism and misplaced views.
The
#film launches the new Chelsea third kit - an all-white strip featuring a large embossed lion on the sleeve. It includes the classic
#adidas three stripes on the side panels in Chelsea blue, two different coloured crests, and a tailored “Chelsea FC“ collar tape.
Costa,
#oscar, Matic, Cahill and Loftus-Cheek also wear the new Speed of Light boots in the
#film – the ACE 16+
#purecontrol in Solar Yellow and X16+ PURECHAOS in Solar Red which will be worn on pitch for the start of the 2016/17 season.
To view the
#film, visit: https://youtu.be/FhLRnlQAD2c For further information please visit
#adidas.com/football or go to facebook.com/adidasfootball or follow
@adidasfootball on twitter to join the conversation.