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ottobre 27, 2016 - Nike

The new all-weather Nike Lunarepic Flyknit shield


Comunicato Stampa disponibile solo in lingua originale. 

When the #nike #product team began developing the #nike LunarEpic Flyknit over two years ago, the goal was to create a running shoe with a virtually vanishing fit, fluid feel and superior softness that adapts to the body in motion. 

The new #nike #lunarepicflyknitshield offers the same benefits with added all-weather construction, ensuring that athletes can run with confidence and ease through the inclement conditions of the changing seasons. The shoe’s one-piece Flyknit upper is now constructed with DWR (durable, water-repellent)-coated TPU yarn and a water-repellant internal bootie to keep the foot warm and dry. The laser-siped outsole pattern—inspired by car tires—is now grooved to increase surface area, repel water and further maximize traction. The shoe’s mid-height collar continues to provide a locked-down, dynamic fit, emphasizing natural movement from the ankle to the foot.

Nike designers researched and tested multiple geometric outsole patterns on runners during deep winter on the snow and mud-filled trails of the Rocky Mountains in Colorado. In early spring, these outsoles were additionally tested in snowmelt conditions, where runners necessitate increased traction and water resistance. Eventually they found a solution that grips various surfaces while channeling water from underneath the shoe with every stride. The resulting pattern is precision-lasered into the IU foam sole, preserving heel-to-toe transitions and propelling energy return.

The #nike #lunarepicflyknitshield is available November 3 at #nike.com and retail locations.

COMMITMENT TO SUSTAINABILITY


Flyknit technology engineers every stitch of a shoe upper to deliver maximum performance while producing 60% less waste than traditional cut-and-sew methods. Since 2012, the technology has reduced nearly three and a half million pounds of waste. 

Appro

ximately 71% of #nike footwear and apparel products contain recycled materials, in everything from apparel trims to soccer kits to Flyknit yarns. For example, since 2010, #nike has transformed more than three billion plastic bottles into recycled polyester for use in #nike performance products. Learn more about Nike Grind, a palette of premium recycled and regenerated materials, here.

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