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novembre 17, 2016 - Land Rover

All-New Land Rover Discovery SUV Makes North American Debut Wth Discovery Venice Popup In Advance Of The LA Show

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All-new Land Rover #discovery displayed publicly for first time in U.S. on Abbot Kinney Boulevard in Venice, Calif, Nov. 11-14 alongside the latest innovations in active lifestyle gear including surfing, boating, cycling and fitness.

Land Rover today announced the North American debut of the all-new 2017 Discovery #suv at an interactive consumer popup activation in the iconic Venice neighborhood of #losangeles on Abbot Kinney Boulevard.

The Discovery Venice popup opened to the public today with big-wave surfer #lairdhamilton and wife #gabbyreece, champion volleyball player and fitness leader, on hand to help open the activation. The space is now open to the public through Monday, Nov. 14.

Attendees will be able to explore the new Land Rover #discovery and view a curated selection of the latest in premium activity gear, with opportunities to try out interactive training experiences and state-of-the-art fitness technologies with virtual reality. Curated gear will include surfing, cycling, sports and fitness innovations from ROKA, Cerevo, Hobie, Eddyline Kayaks, Parsons Xtreme Golf, Atlas Snowshoe Company, YERKA Bikes, FEND, Hiplok, PTX Performance Products USA, Blind Dog Surfboards among other top active lifestyle brands.