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novembre 17, 2016 - Adidas

James Harden Stars in Final Sport16 Chapter

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James Harden highlights how creativity is the lifeblood of basketball in new #adidas campaign
PORTLAND, Ore. – November 17, 2016 – #adidas today tips off their latest global brand campaign Basketball Needs Creators, starring Houston Rockets point guard #jamesharden.  The new #film debuts November 21 during the Houston Texans versus Oakland Raiders Monday Night Football game on #espn.
Basketball Needs Creators poignantly highlights how creativity is what makes the game great, at every level. Harden asks the question “What if we all stopped being creative?” and shows what the basketball world would look like without the lifeblood of creativity.
Featuring cameos from Wheeler (Marietta, GA) High School, pro skateboarder Nakel Smith and #adidas Basketball’s Global VP of Design Brian Foresta, Basketball Needs Creatorsempowers players around the world to harness their own creativity to change the game in unique ways.
“James Harden’s creativity both on and off the court is his true differentiator across all sports, not just basketball” said Ryan Morlan, adidas' VP of Brand Communications. “James continues to reinvent the game and his new position this season, by infusing his unique style individually while creating opportunities for teammates at a record pace. Basketball clearly needs creators to drive the game forward and James is the torch bearer of this evolution.”
Basketball Needs Creators is the third and final chapter of the #adidas #sport 16 campaign that builds upon the belief that all athletes are HereToCreate, following Football Needs Creators staring Manchester United’s Paul Pogba and Sport Needs Creators featuring Harden, Pogba, Super Bowl 50 MVP Von Miller of the Denver Broncos, two-time NFL MVP Aaron Rodgers of the Green Bay Packers, 2015 National League Rookie of the Year Kris Bryant of the Chicago Cubs, rookie guard Moriah Jefferson of the San Antonio Stars, and top NBA Draft selections Brandon Ingram of the Los Angeles Lakers, Jaylen Brown of the Boston Celtics and Jamal Murray of the Denver Nuggets.
Fans can view Basketball Needs Creators at www.youtube.com/adidas and follow the conversation on Twitter and Instagram via @adidas heretocreate.
About adidas
adidas is a global designer and developer of athletic and lifestyle footwear, apparel and accessories with the mission to be the leading sports brand in the world.  As innovation and design leaders, #adidas engineers the best in high-performance products to make athletes better, faster and stronger and creates a range of classic and fresh lifestyle and high-fashion lines.