February 12, 2017
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adidas today revealed UltraBOOST X, the new version of its popular UltraBOOST running shoe exclusively for women. Available in both #adidas Women’s and #adidas by Stella McCartney styles, UltraBOOST X is a new interpretation of its ground-breaking predecessor and the brand’s pinnacle performance shoe, tailored to adapt to the unique shape of the female foot.Crafted to reflect the natural form of a woman’s foot, UltraBOOST X provides a comfortable, sock-like fit. When designing the shoe, the #adidas innovation team used ARAMIS motion tracking technology to pinpoint exactly where the foot needs the most support when running.“Based on research of the female foot, we tailored the leading technology of UltraBOOST specifically for women, delivering the most innovative and technical running shoe in an industry-leading silhouette,” said Andre Maestrini, general manager for #adidas Running. “We’re excited to offer a unique experience to female runners around the globe, providing the tools for them to uplift their run.”Constructed with a free-floating arch and slimmer heel counter, UltraBOOST X delivers more stability than ever before, enabling extra support and freedom of movement during a run. The openness of the toe area enables increased breathability, while the full length BOOST™ midsole in the cushioned heel enables thousands of energy-infused BOOST™ foam capsules to maximize energy return with every stride. The shoe’s innovative lacing system supports quick-fire movements and the STRETCHWEB outsole was specifically designed for the female gait to provide complete traction.“We have seen unprecedented success with UltraBOOST,” said Alexa Andersen, U.S. category director for women’s running at #adidas. “UltraBOOST X brings the best that #adidas has to offer in performance and style to women, fulfilling everything that she wants and needs to run faster, longer and more comfortably. This is the first shoe to feature an adaptive arch paired with Primeknit and our most innovative technology, BOOST™, designed to adapt to her foot providing a custom-like fit and effortless run.”The #adidas by Stella McCartney UltraBOOST X in two stylish colors unites razor sharp technology and Stella’s signature design. The white, vapour green and cherry wood shoe offers a playful yet clean finish, while the black and white shoe offers a sleek monochromatic edge, perfect for taking the look beyond the gym.“We want to empower women to seek out new opportunities. The #adidas by Stella McCartney UltraBOOST X seamlessly combines performance with a sleek aesthetic,” said Stella McCartney. “That’s what makes it the ultimate choice for the female runner, a woman who challenges herself, no matter what environment she finds herself in or where her workout takes her.”Both versions are complemented by apparel and accessories. The #adidas Women’s UltraBOOST X shoe launches alongside a range of running apparel, including a Primeknit tee, double layer shorts, running leggings and vest. To create Stella’s favorite #adidas by Stella McCartney UltraBOOST X look, pair the UltraBOOST X shoe with the #adidas by Stella McCartney Run Ultra-Tee and Run Long Tight.The #adidas UltraBOOST X is available in three colors including orange glow, grey and black for $180 starting Feb. 8 at #adidas.com and #adidas stores and at the end of the month at retailers nationwide. Check out other running shoes here. Follow the conversation using #ultraboostx at @adidasrunning on Twitter, Facebook and Instagram.
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