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The #nike AF1 “Jet” is a one-of-a-kind sneaker created to say thank you to Elton for his commitment to diversity and inclusion, and his long-standing relationship with #nike.
The upper is inspired by two factors. A British Knight’s Armor and the Disco Ball. The design has a 1970s feel to pay homage to the early days of disco and the relationship between Elton and #nike. By doing that it also creates an aesthetic nod to Elton’s ‘Knighthood’ with the chrome effect.
The product is finished off with #nike BETRUE color inspiration and graphics. The shoes were designed, built and produced at Nike’s WHQ with the shoes themselves being manufactured in The Builder Lab within Nike’s Advanced Product Creation Centre which most recently created Odell Beckham Jr.’s NFL cleats and a vast number of the footwear for Track & Field athletes at the recent 2016 Rio games. The AF1 Jet was presented to Elton this past weekend in Eugene, Oregon.
Elton’s relationship with #nike began in the mid-1970s when Geoff Hollister created several one-of-a-kind shoes for the legendary musician. The Cortez, Daybreak, Tailwind hybrids appeared gained mythical status as they began popping up on the internet and in publications in the early 2000s.
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