Comunicato Stampa disponibile solo in lingua originale.adidas by #stellamccartney launches the Parley UltraBOOST X, a shoe designed to enhance every run – and make a difference to the planet. Underlining the brand’s commitment to eco-innovation, the Parley UltraBOOST X was created as part of #adidas partnership with Parley for the Oceans, which sees marine plastic waste transformed into performance yarn. Inspired by the boundless energy of the oceans’ open waters, the shoe design combines Stella McCartney’s sustainable approach to #fashion with #adidas innovative use of technology.Cyrill Gutsch, founder of Parley for The Oceans: "Stella McCartney is a pioneer, a rebel really. Her vision to create #fashion without using leather, without using fur was radical when she started and is proven now. She has always been a role model for me. To partner with her is an honor and a huge opportunity for the Ocean Plastic movement. #adidas has been family to Parley since the beginning and is driving and implementing the Parley AIR Strategy in the most ambitious and efficient way. Both of them are strong agents of change who help us shape a new reality, one that allows the oceans and mankind to co-exist in peace, in collaboration even."
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