Press release
3KB
marzo 22, 2017 - Nike
Jordan X Kaws capsule
Comunicato Stampa disponibile solo in lingua originale.
Brooklyn-born, world-renowned athlete Michael Jordan was famously cut from his high school varsity team. Undeterred, Jordan became a champion at the collegiate, professional and international levels, claiming an abundance of individual accolades along the way and initiating a groundbreaking synergy of #sport and style.
Similarly Brooklyn-based, world-renowned artist KAWS started small — first cutting his teeth painting in local New Jersey train yards before building his reputation subverting advertisements in New York City and graduating to mounting full-scale solo shows at prestigious galleries and museums.
The Jordan #xkawscapsule collection celebrates these two iconoclasts. It recognizes that behind every game-changer lies the desire to master one’s craft. And, ultimately, it honors the larger-than-life ingenuity of MJ and KAWS.
“We look for collaboration partners that meet our standard of greatness,” explains Gemo Wong, Senior Design Director for Special Projects at #jordanbrand. “Street art defies the traditional art canvas and can live anywhere. We look at our footwear design through the same lens, as an artistic expression on the streets. With KAWS, we create new connections and push the boundaries of our design thinking.”
Highlighting the capsule is the Air Jordan IV x KAWS. The first ever collaborative #product between #jordanbrand and KAWS, the shoe advances Jordan Brand’s experimental mixing of materials by removing the silhouette’s traditional plastic accents and flooding the upper with premium grey suede. The color is a nod to KAWS’ companion pieces, and is punctuated by a glow-in-the-dark outsole. To finish it off, KAWS’ familiar “XX” reads boldly over the heel tab’s classic “AIR” marking.
The Jordan IV x KAWS is complemented by an apparel collection including a black satin coach’s jacket with contrasting red Jumpman and KAWS “XX” on the right and left chest respectively. A black hoodie and t-shirt, both with tonal reflective print, feature KAWS’ trademark hands and the “XX AIR” graphic. Rounding out the collection is a five-panel cap.
“KAWS wears a five-panel all the time,” notes Wong. “He also has a history in apparel, so we knew it would be authentic to his brand and ours to add a curated apparel collection to this capsule.”
The Jordan #xkawscapsule launches on March 28 in Greater China and March 31 for the rest of the world.
ILL 0353 2 67563
3200x3369, 3MB
JD 4 RETRO KAWS 930155-033 A1 Lateral 67641
9600x5897, 6MB
JD 4 RETRO KAWS 930155-033 A2 Outsole 67644
9600x5897, 5MB
JD 4 RETRO KAWS 930155-033 A3 Medial 67647
9600x5897, 6MB
JD 4 RETRO KAWS 930155-033 A4 Pair 67645
9600x5897, 6MB
JD 4 RETRO KAWS 930155-033 A5 Pair Heels 67648
9600x5897, 6MB
JD 4 RETRO KAWS 930155-033 A6 Pair TopDown 67649
9600x5897, 3MB
JD 4 RETRO KAWS 930155-033 Box 67643
9600x5897, 4MB
JD 4 RETRO KAWS 930155-033 D1 Tongue 67642
5760x3840, 4MB
JD 4 RETRO KAWS 930155-033 D2 Suade 67646
5760x3840, 6MB
Jordan Kaws SJARVIS 1 67569
3000x4500, 3MB
Jordan Kaws SJARVIS 2 67567
3000x4500, 3MB
Jordan Kaws SJARVIS 3 67566
3000x4500, 2MB
Jordan Kaws SJARVIS 4 67565
3000x4500, 2MB
Jordan Kaws SJARVIS 6 67564
3000x4113, 1MB
Jordan Kaws SJARVIS 7 67568
4500x3000, 2MB
KAWS Detail 67650
3567x2006, 4MB
SP17 JD KAWS 884483-101 Jacket Laydowns HR 67667
6300x6300, 4MB
SP17 JD KAWS 884485-010 Hoodie Laydowns 67670
6300x6300, 5MB
SP17 JD KAWS 884487-010 TShirt Laydowns 67668
6300x6300, 3MB
SP17 JD KAWS Hat Laydowns 67669
4903x4903, 1MB
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