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Throughout the last few months, #nike has unveiled a series of new stores that transform #sport retail through digitally connected experiences. Beginning with #nike Soho last year and #nike Miami and the #nike & Jordan Basketball Experience Store in Beijing this year, these stores create a seamless link between Nike’s digital and physical platforms.
Nike’s newest step in this retail transformation journey opens in #moscow on Air Max Day, March 26. Located in the heart of #moscow on Kuznetskiy Most street, the five-story, multi-sport, 23,455-square-foot store — operated by #nike Partner, A3 Retail Group — includes a Nike+ Running Trial Zone (ground floor), Nike+ Football Trial Zone (basement floor) and Personalization areas (all floors) for product customization.
The art nouveau building, built in 1903 by a renowned Russian architect, was known as the state house of #fashion in the ‘40s. The #nike Design team has restored the façade to expose the original gilded branding, and the entrance of the store will have a heritage plaque nodding to its rich history.
Nike #moscow is located at Kuznetskiy Most, 14 in #moscow.
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