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marzo 30, 2017 - Nike

Arthur Huang celebrates the infinite possibility of air

Comunicato Stampa disponibile solo in lingua originale. 

For #arthurhuang, the visionary CEO of Miniwiz, #nike Air demonstrates a perfect balance of performance and sustainability. “It cushions while at the same time reducing material usage.”
The equilibrium between responsible manufacture and function forms the backbone of Huang’s NikeLab Air Max Day collaboration. Huang, who is both an architect and structural engineer, has created a lightweight package made entirely of post-consumer materials (milk and orange juice containers, morning coffee lids). Specifically, the box is produced from a single process Polypropylene with no added chemicals. The modular design allows it to be used as a stackable, interlocking component of a product display or storage system.
“These are all intentional features and qualities which revolve around the intent of every Miniwiz product — reducing the impact on the environment in every way it can,” notes Huang. “In this case, we’re adding features and efficiency to an existing product (shoe boxes) and by re-using non-virgin materials in a sustainable and responsible way.”
The package can also be used as a backpack and, should ideas about other forms of reuse sputter, it can be recycled. Furthermore, the shoe it was built to support, the NikeLab Air Max 1 Royal, a silhouette with its own application of sustainable production: #nike Flyknit.
“We love Flyknit as a technology,” says Huang. “It gives designers a new canvas to create cool, while lowering environmental impact. We want to be associated with that and are glad that we are a part of this revolution.”
It’s a revolution that also perfectly blends aesthetics and renewable materials. “The net result of this tech are some of Nike's lightest, high performance shoes launched into the market with an infinite possibility of being sexy,” concludes Huang.
The NikeLab Air Max 1 Royal is available March 26 in Greater China, including at INVINCIBLE in Taipei City, Taiwan, and April 13 globally.

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