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aprile 19, 2017 - Adidas

adidas and Major League Soccer Join forces with Parley for the Oceans, Introducing the First MLS Club Jerseys Made from Parley Ocean Plastic™

Comunicato Stampa disponibile solo in lingua originale. 

- Both leaders in #sport unite to address marine plastic pollution –- Unique kits to be worn during play for New York City FC vs. Orlando City SC on FS1 and LA Galaxy vs. Seattle Sounders FC on ESPN on Sunday, April 23rd -
Portland, Ore. April 19th, 2017 – Today, #adidas, Major League Soccer and Parley For The Oceans unite to raise awareness around the harmful impact of marine plastic pollution with the unveiling of four #adidas #mls Parley club jerseys.  The kits—each made from technical yarns containing Parley Ocean Plastic™—will be seen on-pitch on Sunday, April 23rd when New York City FC host Orlando City SC at Yankee Stadium, and when LA Galaxy welcome reigning #mls Cup champions Seattle Sounders FC at StubHub Center.
“We are very proud to be working with a new partner in #mls and its participating teams to enforce the usage, messaging and awareness around the beauty and fragility of the Oceans,” said Michael Batz, #adidas Vice President of Product, Global Brands, Soccer. “Our core brand belief is that through #sport, we have the power to change lives and feel that #mls is an ideal partner to transport and establish this belief in soccer – connecting a global #sport with meaningful desire to preserve the environment. It will be the first step to explore and expand future opportunities.”
Following the inception of the #adidas FC Bayern Munich and Real Madrid C.F. Parley Jerseys in November 2016, the new #mls jerseys expand on this initial collaboration, bringing the initiative to North America for the first time.  The new #mls white and grey jerseys feature alternative colorway details and are crafted from Parley Ocean Plastic™ upcycled from marine plastic intercepted by Parley clean-up operations in coastal areas of the Maldives.  Once collected, the original plastic source is reworked into technical fibers that can then be repurposed for use in either apparel or footwear – and in this instance, the jerseys worn by #mls clubs. To commemorate this unique process of repurposing marine plastic debris, the message “For the Oceans” is featured on the back-neck tape detailing, found inside each jersey.