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Hyundai Releases Four Mini-Documentaries Highlighting the Individual Draft Stories of Mitchell Trubisky, O.J. Howard, Mike Williams and Haason Reddick
Each Player Collaborated with Marcus Rivero, aka SolesBySir, to Design a Custom Wrap for a Hyundai Santa Fe
FOUNTAIN VALLEY, Calif., April 25, 2017 –The life-long journey to the NFL is on the verge of being completed for the prospects who will be selected this week at the 2017 NFL Draft in Philadelphia. This year, Hyundai’s multi-faceted Draft program, Rolling with the Rookies, is going beyond 40-yard dash times and bench press repetitions to profile four rookies in an original content series that highlights the people, places and experiences that shaped their journeys.
Hyundai partnered with four future NFL rookies who are all projected to be taken in the first round in various mock drafts – Mitchell Trubisky, O.J. Howard, Mike Williams and Haason Reddick. During the lead-up to the draft, Hyundai filmed the prospects in their hometowns and talked with the people that helped make their dreams a reality, capturing their unique stories, from pee-wee football to high school through college. As part of the film, each player worked with famed cleat designer Marcus Rivero, aka SolesBySir, to design a custom vehicle wrap for a Hyundai Santa Fe, visually bringing their story to life.
“The NFL Draft is where it all begins for the league’s future stars, and we wanted to give fans a better and more immersive experience by telling the incredible stories of these four top prospects,” said Dean Evans, CMO, Hyundai Motor America. “These players exemplify the power of hard work and perseverance through adversity in making their NFL dreams a reality, and it was compelling to see their stories represented in each Santa Fe wrap.”
On the ground in Philadelphia, the NFL will welcome the newest members to its family from April 27-29, and Hyundai will have a Rolling with the Rookies activation inside the NFL Draft Experience. This will include the four custom designed Santa Fes, as well as interactive exhibits highlighting footage and memorabilia from each player’s life. In addition, Hyundai is also the presenting sponsor of Selection Square, which is home to the 32 team Draft tables and the location of Rounds 4-7.
More information on the press release
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