Press release
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aprile 28, 2017 - Nike
Meet the man behind breaking2
Comunicato Stampa disponibile solo in lingua originale.
Nike’s VP of Special Projects, Sandy Bodecker, shares why Breaking2 has the power to redefine the #sport of #running and more.
The desire to witness an athlete breaking a record or to see them perform the seemingly impossible fuels #sport. “It’s important because it keeps #competition interesting and unexpected,” says Sandy Bodecker, Nike’s VP of Special Projects (illustrated below). “The best of the best live for this.”
For Bodecker, “this” is Breaking2, a moonshot project dedicated to enabling a sub-two-hour marathon (the current world record is 2:02:57). “I’m a dreamer,” he says, “and I work with other dreamers in an environment that encourages innovation and challenges norms daily.” Bodecker started with #nike 35 years ago as a footwear wear-test coordinator and eventually went on to lead Nike’s first Global Football business, then to start its Action Sports business and serve as its first Head of Global Design.
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