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aprile 27, 2017 - Adidas

adidas Partners with World OutGames Miami 2017 to Celebrate Diversity and Inclusion in Sports

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 adidas today announced a collaborative #partnership with #worldoutgamesmiami2017, a 10-day, multi-sport human rights and cultural #event from May 26 to June 4, 2017. Making its U.S. debut, the #event will welcome LGBTQI athletes from more than 40 countries, many where homosexuality remains illegal and hidden. In the spirit of inclusiveness, the World OutGames are open to all, regardless of gender identity and sexual orientation.
“We believe that through #sport, we have the power to change lives,” said #adidas North America President Mark King. “We believe in the power of #sport and its ability to transcend differences and unite people around hope and celebration. #sport plays a critical role in our culture today and we can harness that influence to make real change for the world. We want to foster a culture in sports that celebrates diversity and provides a safe place for everyone to play.”