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maggio 17, 2017 - Fila

FILA and Akomplice Launch Footwear and Apparel Collaboration

Comunicato Stampa disponibile solo in lingua originale. 

(FILA North America) - #fila and #akomplice have joined forces to release a collaborative collection that includes the #fila x #akomplice Original Fitness footwear, and a selection of apparel.
FILA x #akomplice Original Fitness “Yucatan”
For their latest collaborative creation, #akomplice and #fila have brought a fresh look to a timeless silhouette. Part ode to FILA's rich history, part personal homage to the #akomplice co-founder’s childhood, the #fila x #akomplice Original Fitness draws inspiration from creative inspiration found in the #yucatan. Each aspect of the shoe is inspired by a distinct part of the region’s ecosystem, like the light green on the insole, tongue tag and heel, which represents jungle foliage and the Caribbean Sea. Purple on the outsole, logo and lining stands for ocean coral and the fruit produced by the tropical climate, while the light brown base symbolizes the sand and limestone on which the region is founded.
In addition to providing a picturesque backdrop for the lookbook, the #yucatan and Riviera Maya coastline is of particular importance to #akomplice. Co-founder Patrick Liberty calls the town of Akumal home and many of the company’s creatives frequent the region for various projects. ‎
In addition to the kicks, each pair comes complete with a color-matched box that bears the #akomplice maxim “3rd Eye Open / Made In Love.” Quantities of the collab will be limited and available exclusively on the #akomplice Webstore.
Akomplice x #fila Lookbook
To bring the collaboration with #fila to life, #akomplice set out to showcase the natural beauty and palpable energy of the Rivera Maya coastline. Fusing classic #fila iconography with local Caribbean flavor, the resulting collection is equal parts sport and lifestyle. Shot on location in raw and bucolic Cenote Jardin Del Eden and neighboring Tulum, the region lent an enigmatic energy to the shoot. Photographed and modeled by denizens of Tulum known as the Tuluminati, the lookbook not only captures the collection, it paints a picture of the local region and culture that make the area magic.
Continuing their commitment to sustainably sourced, environmentally conscious production, the collection incorporates USA grown and organic cotton across an array of short and long sleeved tees as well as hats and hoodies that bear both brand’s logos. The color palette, tropical #design and tranquil vibe of the garments are unmistakably inspired by the #yucatan, extending to the #akomplice flamingo alongside the #fila logo.
All styles will be available in limited quantities, released May 5th, only available in the #akomplice webstore.
Akomplice x #fila New York City Lookbook
Akomplice also hit the streets of New York City to showcase the collaborative capsule with #fila. Shot as a complement to the #yucatan based lookbook, this visual narrative invites the viewer on a visceral tour of New York, which marries #fila with the #akomplice aesthetic. Modeled by burgeoning Brooklyn-based hip-hop artist, rMell and visual artist friend, DaRaun, the lookbook helps illustrate the versatility of the garments which flow seamlessly between the natural jungle of the #yucatan and the concrete jungle of New York, both of which happen to be where the collection was designed and conceived.
Shot by photographer Atticus Radley, the lookbook not only captures the collection, it illustrates rMell’s creative process as inspired by the city. Continuing Akomplice's commitment to sustainably sourced, environmentally conscious production, the collection incorporates USA grown and organic cotton across an array of short and long sleeved tees as well as hats and hoodies that bear both brand’s logos. All styles available now in limited qualities in the #akomplice webstore.
To view more photos from the lookbook, visit here.

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