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The creation of a legendary basketball shoe is a two-step process, one whose two steps are as separate as they are necessary. First, of course, there is the matter of design, when designer and player sit down and discuss everything that could conceivably influence that year’s model. That’s what goes into it. The second, equally crucial step is what comes out of it. Because once the design is done, all that matters is what the player accomplishes while wearing it.
More information on the press release
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