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giugno 21, 2017 - Nike

What is Nike react?

Comunicato Stampa disponibile solo in lingua originale. 

Foam can be lightweight. Or it can be resilient. But usually it can’t be both of these things and durable. And that hurdle was the impetus for Nike’s innovation teams, including cushioning experts and chemical engineers, to come together to develop a foam that could offer not just two of those benefits, but all three at once. The result is Nike React, Nike’s latest cushioning innovation and a significant breakthrough in footwear foam. 
Nike React is also an example of Nike’s inhouse manufacturing ingenuity. #nike finetuned the chemistry over hundreds of iterations — using scientific methods to dial in on materials with certain amenable attributes. Thinkabout a cake recipe – the road to #nike React began with testing ingredients to see which composition would yield the perfect outcome. This proprietary foam allows #nike full
control over the properties and manufacturing of Nike React, enabling the company to scale the innovation to more athletes and across more sports.

Nike React delivers greater energy return than any other Nike basketball foam tested.

While there are many immediate performance benefits, no sport tests against the three principles of #nike React as fluidly as basketball. The need to shift direction and speed in seamless motion, and to lift off at the blink of an eye pushes a shoe to its limits. #nike React is proven over more than 2,000 hours of basketball testing. It offers a sensation that is as soft and springy as it is squishy and stable. It’s a balance not seen in any other #nike basketball cushioning that will enable athletes to do more and go further. More precisely, #nike React delivers greater energy return than any other #nike basketball foam tested. Furthermore, it the most durable foam we have tested and use today in basketball. Simply put, the foam reacts swiftly to each step, bouncing back to its original state, ensuring a consistent underfoot feel minute after minute, game after game. Nike React is first utilized in the Jordan Super.Fly 2017 and the #nike React Hyperdunk 2017, debuted by Draymond Green. Each shoe contains a fully encased fulllength Nike React core.

The design process for both basketball shoes was powered by athlete data — how they move, in what direction, and with what force — from the #nike Sports Research Lab. This data is visualized through pressure maps that show exactly where athletes need support and allowing full optimization of cushioning and traction. Nike React is part of Nike’s cushioning revolution, redefining what’s possible with foam and other cushioning platforms — such as #nike Air VaporMax and #nike Zoom Vaporfly 4% featuring ZoomX — to deliver options for every athlete.
The #nike React Hyperdunk 2017 and the Jordan Super.Fly 2017 release globally August 3.

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