logo competition
giugno 21, 2017 - Adidas

adidas x Wanderlust debut co-branded FW17 collection in time for International Yoga Day

Comunicato Stampa disponibile solo in lingua originale. 

- A collection dedicated to a community of ‘mindful adventurers’ -- #yoga and training apparel and accessories designed for the Wanderlust lifestyle -- adidas’ unrivalled performance technologies offer comfort and versatility - Herzogenaurach, June 21st, 2017: Today, adidas and Wanderlust present the global debut of their co-branded #yoga and training apparel and accessories collection. Launching on #internationalyogaday, the #fw17 collection marks the continued partnership between #adidas and Wanderlust; a collaboration rooted in mindful #sport and fitness experiences that also sees a globally expanded #event schedule this year. Comprised of 25 pieces, the apparel combines adidas’ unrivalled #sport performance credentials with Wanderlust’s expertise in creating transformative movement and lifestyle events. In the collection’s campaign, shot in Hawaii at Wanderlust’s beautiful Oahu Festival earlier this year, renowned #yoga teachers Chelsey Korus and Adriene Mishler showcase the product’s ability to embrace all aspects of the Wanderlust lifestyle from #yoga to running. Sean Hoess, co-CEO of Wanderlust, comments: “Wanderlust fosters a community of women who recognise their strength, both as individuals and as a group. Together with #adidas, we support active women as they seek balance and inspiration in their lives, whether through #yoga & mindfulness, sports, ideas, or new experiences. This co-created collection marks the next step of our partnership, which is as versatile as the Wanderlust experience itself.” Yoga teacher and collection ambassador Adriene Mishler, adds: “The pieces in this collection truly allow me to focus on my intention as I move my body. This invites my practice to be more free, more open and more honest."  Yoga teacher and collection ambassador Chelsey Korus, says: “I love this collection because I feel free to move as myself and that is a beautiful thing. I believe #yoga is a returning to who I really am. It wakes me up to the beauty of the present moment and all the opportunities that live there.”

More information on the press release

News correlate

ottobre 19, 2017
download all Scarica tutto
ottobre 09, 2017
download all Scarica tutto
ottobre 05, 2017
download all Scarica tutto

Filtro avanzato